Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Messenger for Offline Marketing [Infographic]
The rise of chatbots in the customer service and marketing world is a big trend to watch in 2018.
Recently, we've seen many forms of artificial intelligence rocking the marketing world, and chatbots are one of these shiny new toys.
Chatbots offer a variety of business benefits, and when done right, they can be an extremely useful time-saving tool (both for you and your customers).
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
![Facebook Messenger for Offline Marketing [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_438697474.jpg)
3 Simple Social Media Tips for Boosting Your Visibility as a Coach or Consultant
When I was running a digital marketing agency back in 2015, I primarily helped B2B tech brands grow their online following and increase engagement across platforms.
But the truth was that while these companies were getting googly-eyed over vanity metrics and acting as if they’d won the Grammy’s after receiving 50 likes on a Facebook post
They completely lost sight of the numbers that meant the most - their related income figures.
By Lena Elkins
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Adds New QR Code Option for Pages
There’s a weird thing with social platforms and QR codes.
While scannable code images which connect users to your accounts more easily come with a lot of promise, they never seem to catch on the way the networks seem to expect.
Sure, taking a picture of something with your phone camera would appear to be a much more convenient way to connect, but it seems that most people are fine with searching and finding it themselves.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
8 Elements Behind Every Successful Social Media Strategy
Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to them.
And while everything in social media tends to hinge on a bunch of independent factors, there are some universal, core building blocks
Which you need to have in place to ensure that your business gets the most out of its social media initiatives.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Notes on Facebook’s News Feed Changes Thus Far
So how’s your organic reach on Facebook doing?
We’re now three months into Facebook’s News Feed shift, which re-weighted the platform’s infamous algorithm to put more emphasis on ‘person-to-person engagement’ over Page interaction.
That change, along with other, smaller tweaks, has had varying impacts, with some publishers going out of business entirely (Little Things) and others reporting improved performance, seemingly against the odds.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Usage Rates Remain Stable After Cambridge Analytica
So what’s happened to Facebook’s usage rates since news of Cambridge Analytica’s data misuse broke, and the #deletefacebook movement began?
Not much, apparently.
That’s going on information from Facebook – according to Facebook’s VP of Global Marketing Carolyn Everson, the majority of users haven’t updated their privacy settings in response, and advertiser activity remains steady.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Explains Data Collection from Non-Users to Quell Concerns
Amidst the various questions put to Facebook CEO Mark Zuckerberg during his Congressional testimony, Zuckerberg’s response to one query, in particular, stood out.
Answering a question from Representative Ben Lujan, Zuckerberg noted that Facebook does, in fact, track the data of people who haven't signed up for Facebook.
Zuckerberg said that they do so “for security purposes”.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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