Honeyweb Blog / Social Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Modern Buyer Needs a Modern Seller [Podcast]

Glenn Donovan, Director of Clients at GaggleAMP is the featured guest on this episode of The Social Business Engine podcast.

Glenn and I have a conversation about a topic we're both passionate about, and that’s how the modern buyer needs a modern seller.

Without a modern seller, there’s a disconnect, and that means bad experience for the modern buyer. 

By Bernie Borges
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

The Modern Buyer Needs a Modern Seller [Podcast]

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Instagram Tests a New Option for Users to Follow Specific Hashtags

Instagram’s testing out a small, but significant new function, which could have varied implications for social media marketers.

As reported by social media consultant Pippa Akram, Instagram is now letting some users follow hashtags, in addition to profiles.

The option makes sense – sometimes you’ll be interested in a specific topic, and having related posts added to your home feed will help you more easily track it. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Instagram Tests a New Option for Users to Follow Specific Hashtags

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How Often and When to Post on Social Media [Infographic]

While quality content is the most important ingredient when it comes to consistent growth in your social media communities

Knowing when and how often to post is also essential to ensuring you reach your audience.

For this infographic, the team at Adobe Spark searched the web and consulted with various experts to get the latest data and thinking on when to post to Twitter, Facebook, Pinterest, and Instagram.

By Irfan Ahmad
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

How Often and When to Post on Social Media [Infographic]

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Pinterest Adds New Board ‘Sections’ to Help Better Organize Pin Presentation

Pinterest has added a new way to categorize your Pinterest boards, with sections, like sub-headings, to be made available within each.

As you can see in this example, the new board sections enable you to separate out your boards to make more sense of the various Pins you’ve added.

For comparison, here’s a regular Pinterest board.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Pinterest Adds New Board ‘Sections’ to Help Better Organize Pin Presentation

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Twitter Pauses Profile Verification in Order to Clarify What Verification Actually Means

Does being verified on Twitter matter?

This is something I’ve considered at various times – my personal account is not verified, I applied when Twitter opened up verification to all users last year, but got rejected.

At first, I was disappointed, but then I saw the raft of people who were getting verified in the wake of this announcement.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Twitter Pauses Profile Verification in Order to Clarify What Verification Actually Means

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Facebook’s ‘Community Boost’ will Teach Digital Literacy to Smaller Communities

Facebook’s looking to help communities as part of its mission to ‘bring the world closer together’.

So how can Facebook facilitate more connectedness and inclusion, and unite community groups?

By teaching them Facebook and associated digital skills.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook’s ‘Community Boost’ will Teach Digital Literacy to Smaller Communities

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Facebook Found Two New Errors in Their Ad Metrics, Issued Refunds

Facebook has once again been forced to issue refunds to advertisers due to errors in their ad measurement systems.

As was well-publicized, Facebook reported a range of issues with their ad metrics late last year, which also resulted in them issuing refunds.

At that time, Facebook explained that the issues were relatively limited, but still, with every mistake, even the smallest one, it further erodes advertiser faith in all of Facebook’s stats.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Facebook Found Two New Errors in Their Ad Metrics, Issued Refunds

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