Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter Releases Major Events Calendar for November to Help with Strategic Planning
Twitter has published its latest monthly events calendar, highlighting all the key celebrations and topics that are likely to generate significant tweet attention in November, in order to help marketers prepare their strategies.
A new initiative this year, Twitter’s monthly event calendars are a great reference point for content planning
Providing an overview of the key happenings and seasonal events that are likely to generate the most buzz on the platform, with noted engagement data based on previous events.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Become a LinkedIn Power User [Infographic]
Some social media sites are more fun than others. If you’re hooked on Facebook, Twitter and Instagram, you’ll be forgiven for neglecting your LinkedIn profile.
There’s something very grown-up about LinkedIn that can make it unappealing to a lot of young professionals – yet in many ways, LinkedIn the most contemporary network of all.
But where to start in getting your profile up to scratch? Well, you need to get that profile picture right.
By Marilyn Vinch
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![How to Become a LinkedIn Power User [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_279329891.jpg)
Facebook Tests a New Option Which Would Remove Page Posts from the Main News Feed
Here’s one that’s sure to raise the blood pressure of social media managers everywhere – Facebook is experimenting with a new, alternate News Feed set up
Which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would likely make it harder than ever for Pages to generate reach.
The above is a screenshot from Facebook’s expanded ‘Explore Feed’ in Slovakia – note the difference in language in the two descriptions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos
Do you want to visually brand your Facebook Stories and profile photos to promote your business - and let your fans and customers in on it, too?
With the Facebook Camera Effects platform and its Frame Studio feature, you can design a custom frame that overlays your Facebook content - videos, photos, and profile photos.
Frames are a creative way for people to have fun and show their support for you and your business.
By Andrew Macarthy
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram’s Changing the Look of Their Ad CTAs to Better Merge with User Feeds
Instagram has announced an update to their call to action buttons on promoted posts
Which will see Instagram ads become a little more subtle - a change that may help them push more ads into user feeds.
Last September, Instagram rolled out an update to their ad CTA buttonswhich saw the action prompt turn blue whenever a user rested on the ad for four seconds or tapped on the profile name.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Snapchat Increases Lead in Teen Usage According to New Report
While Snapchat has come under increasing pressure from Facebook, and increasing scrutiny from market analysts and investors
There is one key audience segment within which the app is still winning – teen users.
According to new research released by investment firm Piper Jaffray, Snapchat’s now more popular among U.S. teens than ever, rising beyond its previous leading benchmark in their past surveys.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Is Adding New Custom Audience Options to Improve Ad Targeting
Facebook’s adding two new Custom Audience creation options, with ‘Dwell time’ and ‘Link sharing’ added to the listing for some users.
First spotted by The Next Web’s Matt Navarra, the new options provide more ways to hone in your Facebook ads on likely more responsive groups.
With ‘Dwell time’, you can create a list of users who ‘have spent time viewing your display adverts on Facebook or Instagram’.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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