Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Launching New Reactions Other Than ‘Like’
Do Facebook posts of boring pets & ugly kids fill you with a heap of emotions? Then you'll love this latest innovation.
Facebook is rolling out six new ‘Reactions’ to show the range of emotions you feel when a friend posts a baby photo.
The 9 Email Mistakes That Make People Ignore Your Messages
Billions of emails are sent every day, but that doesn't mean we have any clue what we're doing. Follow these steps to improve your messages.
Despite the rise of social media, instant messaging, and all manner of apps, reports of email’s death have been greatly exaggerated. In fact, according to technology market research firm The Radicati Group, in 2015, roughly 2.6 billion people will use email, a number that will grow to more than 2.9 billion by the end of 2019.
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook
Google's Customer Match will now let you target your email lists for remarketing, just like Facebook's Custom Audiences. At the same time, Facebook has opened Instagram advertising to all marketers through its Power Editor. The war between these two advertising behemoths is going to change the way you run your campaigns.
Check out our latest blog post, How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook by Brad Tiller
4 Ways to Improve Engagement With Hashtags
Do you include hashtags in your social media posts? Want more traction from your hashtag campaigns?
Adding hashtags to your campaigns can drive engagement with fans and followers, as well as attract new and prospective customers.
In this article I’ll share four ways to improve reach and engagement with hashtags.
5 Social Media Marketing Trends to Watch For in 2016
Social Media trend forecasting season is upon us, and while I'm sure this site and many others will provide many specific trends to watch for next year, here are some general developments that are on my radar. It's always good to keep these trends in mind when planning your budget for the coming year or strategizing new projects and events.
You can always play it safe and assume for the most part things will stay the same, but being agile enough to lean into big, new waves like Periscope or Snapchat will assure your company sustained success, as it changes with the audience instead of after it.
Your Audience Rules, How Facebook’s News Feed Algorithm Really Works
I recently attended an education session on Facebook’s News Feed algorithm, conducted by a social media lecturer of relatively high standing in the field. The session sounded great – insight into how Facebook’s News Feed algorithm actually works, the ‘hows’ and ‘whys’ of what appears in your News Feed and what brands can learn and implement in order to boost their organic reach. All great, all interesting. Except, the information presented was largely wrong.
This person, who speaks and presents to a great many people on social media best practices, outlined strategies that were either out-dated, ill-informed or just plain incorrect, yet stated them as total fact. And as other attendees narrowed their eyes and nodded along, I felt like standing up and saying ‘no, that’s not right’. But then that would assume I was right, and given the secrecy around the specifics of Facebook’s News Feed algorithm and how it works, maybe I was actually wrong. Maybe what was being presented here was the right info.
Are You Making Any of These Landing Page Mistakes? [PODCAST]
Ever stumble around searching for your glasses, only to discover two minutes later that they’re right there on your nose?
Sometimes you get so close to something that you lose sight of the obvious, which is exactly what this episode of the Call to Action podcast is about. Don't get caught making one of these embarrassingly common landing page mistakes.
![Are You Making Any of These Landing Page Mistakes? [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Are_You_Making_Any_of_These_Landing_Page_Mistakes.jpg)
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