Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Retention Optimization: How to Increase the Value of a Conversion
Are you familiar with the expression, “The most valuable customer is the one you never lose”?
In the CRO industry, it’s easy to focus on simply converting more leads all day, every day. More visitors to the landing pages, more emails submitted, more phone numbers captured, etc.
How Facebook Plans to Become THE Online Shopping Destination and Dominate eCommerce
On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups.”
So begins the latest pitch from Zuckerberg and Co., this time focused on showcasing improvements to the on-platform buying process for Facebook users. The gist of Facebook’s push is familiar – more people are using mobile phones to connect with brands, yet often brand mobile experiences are frustrating, as many businesses haven't yet been able to optimize their mobile shopping experience. But Facebook has, their mobile offerings work faster and are more in-tune with rising user expectations than most. So why not use Facebook as your hub for your online business efforts? I mean, everybody’s already on Facebook anyway, right?
7 Big Trends That Will Change Your Social Media Marketing Strategy
Jayson DeMers wrote an article in Forbesabout what trends to expect in social media marketing over the next year. He sees changes comes to big platforms like Facebook and Twitter. “Prepare for these changes and beat your competition to the punch, and you’ll be rewarded with more visibility and a greater reputation,” DeMers writes.
What does he expect for 2016?
Facebook Continues E-Commerce Push With Shopping Tab
This week, Facebook quietly rolled out new e-commerce capabilities on the platform.
Now when scrolling profiles, you'll be able to see a section filled with product listings entirely separate of the news feed. The shoppable lists are completely customized for users, depending on what their interests and likes are from past activity on Facebook.FastCompany reports that initially access will only be available to a small group of retailers.
5 Lesser Known Facebook Page Features for Marketers
Do you manage a Facebook page for your business? Interested in ways to improve your marketing?
In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.
In this article you’ll discover five lesser known Facebook Page features for marketers.
Online Ad Market Soars 19.8 Per Cent To Reach $5.3 Billion Smackaroos
The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn.
The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced double digit growth in the financial year, with General Display and Classifieds leading the growth at 35 percent and 23 percent respectively.
Got Disrupted? Stop Whinging Because Your Customers Couldn’t Care Less!
In this opinion piece, Andrew Birmingham, editor of digital business site Which-50.com, says rather than rage about disruption, brands should put their efforts into winning back their deserting customer base…
Pity the poor taxi industry. Well actually you don’t need to, they are already running a fine line in self indulgence.
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