Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Not Using Social Media Can Hurt Your Business
It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B.
“Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line,” notes Cassandra Hayes at SocialBro.com.
The 3 steps of email retargeting
Media is the major expense B2C marketers face when acquiring new customers and building email lists. For most, much of that media investment is wasted when they take the low-hanging fruit, aka immediate conversions, without properly retargeting the "rest of the media" until it converts.
In short: you've made the media buy and converted a few leads to customers, but the ROI is shaky. That changes when you retarget with email.
The 5 Skills Every Content Marketer Must Have [PODCAST]
Jobs in print media may be drying up, but content marketing has created thousands of jobs for writers.
On this new playing field, what exactly does it take to set yourself apart from the army of other content marketers? According to Demian Farnworth of Copyblogger, it takes great determination, a healthy dose of usability knowledge…and a whole lot of caffeine.
![The 5 Skills Every Content Marketer Must Have [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_5_Skills_Every_Content_Marketer_Must_Have.jpg)
Top Brands Rediscovering YouTube: New Research
Is video part of your marketing mix? Wondering if YouTube is still relevant?
In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use.
In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs
Many of us stick to the basics when running and A/B test, we test our button copy or an explainer video, but there's a lot of insight to gain from thinking outside the box. In this post, successful entrepreneurs like Hiten Shah, Neil Patel and Joanna Wiebe demonstrate that you can achieve big conversion lifts by testing unusual things.
So many marketers find it helpful to learn from the A/B test results of larger, more established businesses who have done the work of running regular tests on large volumes of traffic. Of course, all audiences are different and your results may vary, but these case studies are often a great place to start. They can provide some serious inspiration and push you to think outside the box.
Incumbents Are Always At A Disadvantage In Making Sense Of Disruption
Disruption might be a buzz word in the industry, but what does it actually mean? Kai Riemer an associate professor at the University of Sydney chats withB&T about why disruption shouldn’t be applied to every change and why incumbents are screwed.
Riemer recently co-authored Digital Disruptive Intermediariesreport which examined the ways in which digital disruptors challenge incumbents and what this means for established companies, how to find the opportunities that it creates and defend against the threats of disruption.
Volkswagen Scandal Actually Helped Increase Volkswagen’s Social Media Following
The Volkswagen emissions scandal may have damaged the company’s reputation and stock prices, but the brand’s social media following has sky rocketed.
Volkswagen has been battling a crisis after it admitted to rigging as many as 11 million cars, models from 2009-2015, worldwide with software which would only meet environmental regulators during laboratory emissions testing.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Steven's knowledge of online marketing has opened our eyes to the potential of a well run, closely monitored strategy and we look forward to future sales and leads via the latest addition to our business."
Graeme Kellett
Burns Ceilings & Building Supplies
