Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Psychology Tips to Improve Your Social Media Posts
Are you struggling to create social media engagement? Do you want tips to improve your posts?
To get more social media engagement, you need to tailor your content to appeal to your audience on an emotional level.
In this article you’ll discover five psychology tips to improve engagement on your social media posts.
11 Brands with Incredible Social Media Strategies
Which companies are dominating the social sphere today?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs.
How to Write Copy for More Than One Audience on a Page
When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address.
Which means you’ve got a juggling act on your hands. Who is most important? What if both audiences require equal attention? How do you write copy that attracts more than one audience on a page without confusing your messaging?
Digital Storytelling: When Art and Science Connect Emotions
Brands are increasingly focusing on digital storytelling. It’s part necessity as geting the attention of consumers is harder and storytelling is an other way of engaging people that proves to be effective.
This doesn’t mean that storytelling in marketing is new of course.
How One Agency Drove 200% More Sales with Their Facebook Ads
For many, Facebook advertising is an untamable beast.
Not only is it super competitive and constantly evolving, but it can also be flat our intimidating. With all those switches and levers, it can be hard to laser in on the tactics you need to optimize your advertising campaigns.
Kenshoo And Hootsuite Team Up To Help Clients Understand Social Media Marketing
Agile marketing company Kenshoo has announced a global partnership with social media marketing platform Hootsuite to help marketers better understand, attribute and optimise the combined impact of their paid and owned social media marketing.
The integration enables a clear understanding of the performance of owned social media assets, such as Facebook Page posts, alongside paid social advertising, whether campaigns aim for revenue, engagement or other results.
Ad Industry May Gripe About Adblockers, But They Broke The Contract – Not Us!
Andrew McStay, senior lecturer in media culture, Bangor University in Wales, argues that if Adland missed the effects of adblockers then it’s all Adland’s fault, really…
Advertising executives and publishers complain that ads fund “free” content, and adblockers break this contract. Defenders of adblocking point out that the techniques used to serve ads are underhanded and that the ads themselves are intrusive. Who is right?
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