Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Apple And Google Top Best Global Brand Report
For the third consecutive year, Apple and Google have topped the annual Interbrand Best Global Brands report.
Technology brands dominated the Interbrand report this year, representing more than one-third of the report’s overall value. Including number one brand Apple and number two Google, technology brands filled four of the report’s top 10 spots.
We Now Have Ads That Don’t Suck – And Here’s What They Look Like
In the past few weeks we’ve seen some big shifts in the digital space that may herald a new age in advertising: one where ads don’t suck as much, and provide actual user value in exchange for airtime.
digital PR professional, Jake Quade (pictured below), says that technology is changing online ads for the better and clever agencies are producing campaigns that audiences actually want to engage with…
4 Data-Driven Questions to Streamline Your Social Media Campaigns
Social media is quickly becoming the most time-consuming marketing channel. All the posting, responding to comments, discovering new networks – it never ends.
Wouldn’t it be great if you could shave off some of those manual labor hours? The key to streamlining your social media marketing lies in your data and analytics – gaining insight into what works and then doing more of it.
How Social Analytics Became The Key For Modern-Day Marketers
Kinship Digital GM Walter Adamson argues that most businesses only have a limited view of how to use social and says analytics is the key…
Companies remain hamstrung by a limited view of social that focuses too much on social media marketing. Instead they need a more holistic view of what social means for the whole business.
Why Adblocking Will Kill The Traditional Model (& Why It’s Great News For Marketers)
“Your 10-year free trial is over” is how one wag famously described the internet when news publishers started putting their sites behind paywalls a few years back.
And now, with the advent of adblocking software, content publishers who rely on click-through revenues from their banner ads are going to need to find lost revenues elsewhere.
How to Drive Website Traffic With Instagram
Are you using Instagram to market your business? Want to direct followers to your website?
With a few simple tactics, you can generate quality website traffic from Instagram.
How to Write Headlines That Convert
Key discoveries from a meta-analysis of 15 years of behavioral research
A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different?
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