Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Copywriting: See immediate lifts by applying these 5 principles to your headlines
Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen.
What it does take, however, is applying the five key principles of effective headlines.
Email Marketing: 5 test ideas for personalizing your email campaigns
Personalization is not new to email marketing; but has it lost some of its appeal with marketers?
Only 36% of marketers said they dynamically personalize email content using first names in subject lines and geo-location, according to the MarketingSherpa 2013 Email Marketing Benchmark Report. The report also revealed that only 37% of marketers segment email campaigns based on behavior.
6 Unbreakable Rules of Social Media Marketing
Feel like you’re making social media marketing mistakes you can’t reign in? Don’t worry: we’ve all been there.
Sometimes we just need a list of ground rules hanging above our desk to remind us what to do and what not to do.
Millennials Are All on Snapchat and Instagram, Right? Maybe Not
Anyone with any interest in social media marketing knows that Snapchat has a definitive allure with those younger demographics.
But a new report from Ipsos, commissioned by investment firm Battery Ventures, has found that the magnetism of newer platforms like Snapchat among Millennial groups may not be as strong as many suspect.
How To Visualize A/B Test Results
You may be wondering, “why should I make my own visualization of my A/B test results?”
The thing is, these tables and graphs are comprehensible when you – a data driven analyst – take a look at them. However, if you’re the manager that bumps into them as a screenshot in an email or presentation document, then they aren’t that clear at all.
The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal
Familiarity has a major impact on our decision-making process, whether we realize it or not. That means it has a major impact on conversions as well.
Understanding the different psychological theories behind familiarity will lead to better UX / design, copy and calls to action.
5 Ways Content Underpins Outbrain’s Customer Retention Strategy
It takes more than coupon clippings and reward points to win over today’s consumers — they’re looking for value that goes beyond monetary incentive.
Businesses that know how to engage their customers and provide unconditional value will be the ones that foster a long-term relationship with their community.
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