Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Ways to Use Fan Content to Improve Your ROI
Do you want to increase the ROI for your social media campaigns? Have you considered fan content?
Using fan photos in your marketing is an effective way to highlight your brand, products and customers at the same time.
In this article you’ll discover five ways to drive ROI with user-generated content campaigns on social media.
Here’s What a Winning Click-Through Landing Page Looks Like
As a conversion experiment, we challenged marketers to create a click-through landing page that would motivate people to download our latest ebook. Well, the visitors have spoken (read: converted). What can we learn from the landing pages that took the cake?
It was an experiment to determine which design principles and “best practices” make for a seductive click-through landing page. But instead of getting a panel of judges to wax poetic about which landing pages theythought were great, we thought we’d publish the pages and let visitors decide:which ones would actually get people to click through and then convert?
The Advanced Guide to Emotional Persuasion
You like to think that you’re a completely rational person making completely rational decisions, right? It’s nice to think that you haven’t made any major life decisions based on how you were feeling. Well, you have. Many times.
Consider the irrational power of “free”. In an experiment, people would rather accept a free $10 Amazon gift card than buy a $20 gift card for $7. Also, when Amazon (French) removed their (negligible) shipping fee of $0.20, sales dramatically increased.
7 Poisonous Conversion Optimization Myths
Every industry is plagued by myths, misunderstanding and half truths and conversion optimization is no different.
This is especially true in any marketing-related field, partially because there are no universal practices and partially because content marketers are rewarded for producing highly shareable and linkable content (not always 100% accurate content).
Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn
Are you active on LinkedIn? Want to use it to connect with potential partners and prospects?
To discover how to network on LinkedIn, I interview Stephanie Sammons.
How This Agency Used Personalization to Land Their Client $21,000 in New Business
These days, the word “personalization” is bandied about in marketing circles more than a hacky-sack at Burning Man.
We know that personalizing our marketing campaigns brings us better quality leads, but it’s not always as simple as it seems to get started; before you can personalize emails, content and offers for people, you need to get to know them.
How to Create Instagram Ads
Do you use Instagram for business? Interested in running ads?
Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects.
In this article you’ll discover how to create Instagram ads for your business.
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