Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
9 Instagram Tips and Tools for Marketers
Are you using Instagram for your business? Want to get more from your marketing efforts?
Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine.
In this article you’ll discover nine tips and tools to improve your Instagram marketing.
Here’s Why Your Customers Click, And How To Get Them To Click More
In this opinion piece, Simon O’Day, vice president of global for Emma, an email marketing software and services company, delves into customer’s minds to tell us what the deal is behind clicking.
Many modern marketers share the same overarching goals: Connect with the audience and prompt its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. However, optimising the call-to-action (CTA) button is often overlooked.
Facebook Update Puts More Pressure On Brands
Carat social manager, Alexander Southwick, discusses the repercussions for brands of Facebook’s latest ‘Pages’ update.
Facebook has recently announced an update to Pages on mobile devices with the intent of empowering businesses with a better mobile presence, but brands beware, this may come at a cost.
Learn A Thing Or Two About Social Marketing From The Rugby World Cup
As well as being a hard-hitting sport on the ground, the latest Rugby World Cup has proved it’s also a hard-hitting sport on social media as well. Here social media marketing platform Hootsuite shows six lessons that can be learnt from the game.
Is there any sport more social than Rugby? It is widely regarded as one of the toughest games on the planet and its high-speed, hard-hitting nature earned it the moniker of “a hooligan’s sport played by gentlemen”. But rugby also offers one of the most fun-loving, welcoming atmospheres on the global sports landscape and social media is playing a growing part in the sport’s success. With the 2015 Rugby World Cup in full swing, we look at some social media campaigns and marketing lessons from #RWC2015, the six-week celebration of all things rugby.
Can SSL, Trust Seals and Other Security Indicators Increase Conversions?
Imagine you’re in the waiting room at the “Smiles 4 Dayz” dental office. There’s some standard elevator music playing, and everything seems pretty average.
Except that, as you’re filling out the new patient form, you notice there aren’t any dental school diplomas lining the walls of the office (not one…). Even more curious, the form lists the dentist as simply “Mrs. Liza Hoover,” not “Dr. Hoover,PhD, M.Sc.” Finally, when your name is called, the receptionist asks loudly for your social security number while others look on.
How to Use Facebook Insights to Improve Your Engagement
Do you have a content strategy for your Facebook Page? Want to know which types of content work best?
A deep dive into Facebook Insights helps you identify which content drives people to engage.
In this article I’ll share how to find your best content using Facebook Insights.
Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages
Imagine you’re an extraterrestrial visiting earth for the first time. Upon landing, you stumble into someone’s home and find a toothbrush, which you’ve never seen before.
While you may not immediately understand how to use the thing, there arecertain clues about the object that hint at how it can be used. Its handle, just a little longer than your humanoid palm, implies that you can grip it.
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