Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Ways Bigshot Companies Delight Customers With Email
There aren’t many canonical examples of great email marketing, but CD Babyfounder Derek Sivers is responsible for one.
Years before it was trendy to create kooky transactional emails, Sivers decidedthat his shipping confirmation email “felt really incongruent with [his] mission to make people smile.”
So he came up with something better:
How to Use Facebook Notes for Marketing
Do you want to publish longer posts on Facebook? Have you tried Facebook Notes?
Facebook Notes now lets profile owners add a cover image, format text and resize photos, then share their notes with anyone.
In this article you’ll discover how to create Facebook Notes and use them in your marketing mix.
The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]
Have you ever run a PPC campaign that was working pretty well, but never seemed to get to the next level?
You may have experienced what PPC insiders call the “AdWords Plateau,” the point where your campaigns are maintaining their value, but are no longer driving the kind of growth you need.
![The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_Dreaded_AdWords_Plateau_and_What_You_Can_Do_About_It.jpg)
Who Will Win The Online Advertising War: Facebook Or Google?
Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”
Google’s recent release of Customer Match–a new tool that helps advertisers personalize display ads based on historic search data–is a direct response to consumers’ finding Facebook ads (51 per cent) more relevant than Google’s display ads, the majority of which run on YouTube (17 per cent), ADI posited. Google+ (6 per cent) and Pinterest (6 per cent) were the next-best rated, so Google is undoubtedly feeling the heat.
“Facebook ad click-through rates rose 35 per cent year over year, indicating that targeting efforts are paying off,” said Tamara Gaffney, principal analyst at ADI. “Marketers are using the platform more, and impressions are rebounding.”
Tommy Hilfiger Introduces In-Store Virtual Reality Experience
Fashion house Tommy Hilfiger has introduced virtual reality headset in stores and wholesale partners globally, consumers can watch the Spring 2015 ‘Hilfiger Collection’ runway show from a front-row seat in 360 degree 3D virtual reality – and then immediately shop for the collection.
The technology will launch on October 20, 2015, at the Tommy Hilfiger store on 5th Avenue in New York City, followed by additional locations in London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich, and Moscow.
Fighting The Seven Deadly Sins Of Video Content
Video content agency RedBikini is fighting ‘the seven deadly sins of video content’ in an effort to lend its expertise to more organisations producing their own film.
“We want to show people how easy it is to consistently produce great content,” RedBikini creative director Wayne Cunningham said.
Look Out Adland, Generation Z Is Out To Disrupt Marketing And Advertising
Millennials are old news, a report by media company Sparks & Honey reveals that Generation Z are the group advertisers should be scared of.
The Generation Z 2025: The Final Generationreport examines the Generation Z, those born after 1998, and forecasts their buying habits till 2025. It is hoped this report will allow businesses to better understand and prepare for this next generation.
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