Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to reach consumers through emotion and logic
As consumers, we like to eat delicious food, drink wine, and buy nice things, even when we understand the potential negative impacts, health or otherwise. With more data and information available to help us make choices, we're torn between giving into what we really want and making rational decisions.
As marketers, we must find ways to keep consumers focused on the positive, to appeal to emotion (trust, imagination) and rationale (convenience, logic). Here are three ways to do it.
Twitter Launches New Audience Analytics Tool Called ‘Brand Hub’
As part of Twitter’s ongoing efforts to highlight the strengths and benefits of the platform to a wider audience, the micro-blog giant has today released a new audience analysis tool called ‘Brand Hub’.
Brand Hub takes Twitter’s on-platform analytics to the next level, offering new insights into elements like share of voice, audience demographic profiles and additional detail into the 'what' and 'how' of people talking about your brand via tweet. And while much of this type of data’s been available through third party sources for some time, this is the first time Twitter has incorporated such info into their own, free features - and given the information is coming direct from the Twitter itself, you can expect the data to be highly accurate, analyzing the full range of tweet conversations to add more context to your analytics. Here’s how it works:
Sydneysiders Spend Double On Online Transactions As Melburnians
The latest quarterly Online Retail Report from eWAY has revealed Sydneysiders are now the biggest online spenders in Australia, overtaking Melbourne by 5.7 per cent and spending more than double the amount per transaction.
eWAY, which processes a quarter of all online spend in Australia, reported Australians spent $4.98 billion online in the third quarter of 2015, a 15.2 per cent increase on the previous comparable period (PCP). Online retail sales for this year to quarter end are $14.3 billion, with yearly totals tipped to surpass the 2014 record of $16.6 billion reported by eWAY.
Trick Or Treat? Yes, It’s Adland’s Best Ever Halloween Campaigns
It’s a terrifying world out there, especially in Adland, and at B&Twe love any excuse to watch people have the beejeemers scared out of them.
Check out how the industry marks the scariest day of the year.
Here Are the Top-Performing Fast Fashion Brands on Social
The climax of the famous speech by Miranda Priestly (played by Meryl Streep) in the 2006 fim, The Devil Wears Prada, is that the sweater Anne Hathaway’s character is wearing has slowly trickled down over the years from high-end runway to “some tragic Casual Corner where you, no doubt, fished it out of some clearance bin.” The implication here is also that the quality and design has declined in those iterations. But these days, Miranda Priestly’s premise would be totally irrelevant.
Enter Fast Fashion. Fast Fashion includes brands like H&M and Zara, which bring runway looks to affordable retail stores quickly: no need to wait for trickle down as magazines select the best looks and publish them in glossies, or as retailers measure customer response. Now runway looks are live-streamed or Snapped or Instagrammed or live-tweeted by bloggers and influencers, and retail interpretations of those looks are available in your local Forever 21 within mere weeks.
YouTube Strategy: How to Plan Your YouTube Marketing Success
Do you create videos for your audience? Are you curious about what works on YouTube?
To discover more about YouTube video strategy, I interview Owen Hemsath.
Email Marketing Isn’t Dead, but How Can Marketers Keep it Alive?
With so many other ways to directly communicate with consumers (think social media, SMS, etc.), some brands have shied away or reduced their use of email. Marketing is expensive, and some brands may not be able to accurately measure email's return on investment, thus lessening its value. Flooding a customer's inbox with promotional emails, they might think, is outdated and annoying.
Well, think again. According to a new report [Opens in a new window] from Yesmail, the "never active" segment of email databases fell below 69 percent for the first time despite an increase in inbox volume. In simple terms, this means that although subscribers were receiving more emails from brands, they were more receptive to them. In general, this year's second quarter was a time of firsts for email marketing in several different aspects:
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Testimonials
"I would like to thank you for helping us generate a NEW revenue stream for the club. eZmail is an amazing product... Previously I have not had to work with electronic newsletters and I was quite apprehensive about getting started. I must congratulate you on a wonderful template, the easy step by step guide when putting together a campaign and the final result looks great. The scope for editorial and pictures is generous and easy to work with and there are so many options when putting together an E-newsletter. The feedback from our E-newsletter has been excellent. I have found it easy to sell advertising spots to sponsors and supporters and as mentioned, it is now generating a new positive revenue stream for the club. The quantity of reports that I can pull are very useful for my campaigns, I can see what works and what doesn't and best of all compare campaigns and see if our database is growing, an excellent method to follow up new membership opportunities. Most importantly I thank you for your ongoing support."
Dee Shepard
Sturt Football Club
