Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter Replaces ‘Favorites’ With ‘Likes’
Twitter has switched up the star icon to ‘favourite’ tweets, with a heart-shaped icon to ‘like’ them instead.
On the official Twitter blog, product manager Akarshan Kumar said the platform was changing the function to ‘like’ as a ‘favourite’ “could be confused, especially to newcomers”.
The Power of Vulnerability in Copywriting [PODCAST]
Good copywriters aren’t afraid to put themselves out there. They write from the heart and let their true voice shine through in their work.
But being authentic shouldn’t come at the expense of writing clear, helpful copy. So how do you make your boss and clients happy without sacrificing your voice?
![The Power of Vulnerability in Copywriting [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_Power_of_Vulnerability_in_Copywriting.jpg)
How to Create Facebook Ads With Emails: 5 Creative Ideas
Do you have an email list? Are you looking for creative ways to use Facebook ads?
With Facebook custom audiences, you can reach your email subscribers with relevant Facebook ads.
In this article I’ll share five ways to target your email subscribers with Facebook ads.
Get More from Social by Doing Less [PODCAST]
Facebook users react to and interact with content differently than Twitter users, and you won’t see results from your social media campaigns if you’re blanket publishing across all networks. But with all the social media platforms out there, it can be a real pain in the booty to tailor every piece of content to each specific network.
But as we learned in the latest episode of the Call to Action podcast, there’s plenty that can be done to streamline the process; Ryan Stewart, founder of WEBRIS, shared some analytics hacks to help you see better results without having to work harder.
![Get More from Social by Doing Less [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Get_More_from_Social_by_Doing_Less.jpg)
How to Use 360-Degree Video in Your Social Media Marketing
Are you using video on your social channels? Have you thought about 360-degree videos?
360 videos produce more engagement and message retention than normal videos.
In this article you’ll discover how to create a 360 video and use it for your business.
4 things you can learn about your competitors on Facebook
Savvy marketers have always used their competitors' activities as a way of building up industry intelligence. By analyzing even a few of your competitors, in a year's time you'll be privy to significantly more information about engagement levels, brand positionings, and audience preferences than if you were to scour only your own company's activities.
Each marketer's Facebook page produces a wealth of information, publicly available through the Facebook API. In this article, we're going to take a look at some of the data, and how you can view and interpret findings to augment your industry knowledge and maximize the social media impact of your brand.
Search Engine Optimization Non-Secrets Revealed
I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO).
Clutch conducted a good deal of research to determine the best search engine optimization(SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.
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