Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat Launches New Program Which Will Enable Publishers to Source User-Generated Content
Despite recent negative press, Snapchat remains hugely popular with younger audiences
With Snapchat users opening the app over 20 times per day, on average.
Yes, Snapchat's user base of 188 million daily activesis smaller than, say, Instagram, and indeed, Facebook, but Snap's audience is active and engaged - posting over three billion Snaps every day.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Renames its Immersive ‘Canvas’ Ads and Provides New Engagement Options
Facebook is giving its immersive Canvas ad option an update
With a new name, some new back-end tweaks to improve load time and performance, and new creative template options to make them easier than ever to implement.
Canvas ads, which Facebook rolled out to all advertisers back in 2016, essentially offer a mini-website experience within Facebook itself.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
5 Creative Tips for Instagram Stories
As part of the most recent DMEXCO event in Germany, Facebook ran a series of educational sessions to help promote it's Facebook Blueprint courses.
One of the sessions covered Instagram Stories, and how to make best use of the option, and included some interesting tips on how to create more engaging Stories experiences.
You can view the full session, along with other Facebook sessions from DMEXCO here, but here's a listing of some of the key tips provided in the Instagram Stories education lesson.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Online Reputation Management 101: What Businesses Need to Know [Infographic]
With so many avenues now available for people to share their thoughts and opinions on everything
And for prospective customers to have access the same sources in order to research a business or product before making a purchase, reputation management has become a crucial consideration for all brands.
What is reputation management?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Reputation Management experts, contact us to discover how we can help your business.
![Online Reputation Management 101: What Businesses Need to Know [Infographic]](https://www.honeyweb.com.au/uploads/blog/REPUTION-1080x675.jpg)
LinkedIn Launches ‘New LinkedIn Groups Experience’
After teasing the coming re-vamp of LinkedIn Groups last month, the Professional Social Network has this week officially launched its new Groups experience
With a focus on better aligning with established user behaviors, and increasing relevance within the Groups option.
Sounds pretty good, right? Well, you might want to hold your applause just for a moment.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
7 Research-Backed Notes on How Brands Can Build Trust on Social Media
When was the last time your business reviewed its social media marketing strategy and tactics?
If you answered “not recently,” or worse "never," you may well be wasting valuable resources on a totally ineffective approach.
Social media marketing changes so rapidly, and what you’ve been doing may not be what you should be doing now.
By Elaine Fogel
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
101 Facts About Instagram [Infographic]
Instagram's come a long way from its roots as, effectively, an online photo album.
The app was first launched on iOS in 2010, and was subseqently purchased by Facebook in 2012 for what, at the time, was seen by many as a crazy high price of $1 billion.
At last check, Instagram, which now has over a billion active users in its own right, is worth an estimated $100 billion, a fairly significant return on investment for The Social Network.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![101 Facts About Instagram [Infographic]](https://www.honeyweb.com.au/uploads/blog/rtrtr.jpg)
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