Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
New Study Shows Growing Number of People Taking Extended Breaks from Facebook Use
With all the negative press about Facebook and its potential negative impacts on civil discourse, and society more broadly, have you changed the way you use the platform?
According to a new report from Pew Research, many people have - 42% of the 4,600 respondents included in the survey indicated that they’ve taken a break from checking Facebook
For a period of several weeks or more within the last 12 months, while 26% said that they’d deleted the Facebook app altogether in response to concerns.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Snap Launches New, Stylistic Versions of Spectacles
Snap Inc. has released two new variations of their Spectacles camera-equipped glasses
With the latest styles coming in only black-on-black colors, and with polarized lenses, making them look much more like regular sunglasses.
But while they are stylistically different, the new Spectacles don’t add much in terms of technical adaptation.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snapchat Adds ‘Bounce’, its Own Variation of Instagram’s ‘Boomerang’
I mean, it was Facebook that started the free-for-all on copying features.
Given such, it’s no surprise that Snap has launched another Instagram-like feature, this time in the form of ‘Bounce’, which is essentially Instagram’s ‘Boomerang’ under a different name.
‘Infinity Loop’ loop icon at the bottom of the right-hand side options menu.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Twitter’s Testing a New Layout for Replies, Focused on Improving Engagement
Twitter is experimenting with a couple of new variations for tweet interactions, and they’ve asked users for feedback on these mock-ups.
To clarify, none of these are anywhere near final yet - Twitter’s only testing different options for now.
But they are looking at these, and other related options, which are designed to better emphasize tweet engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram’s Looking to Launch a Standalone App for Online Shopping
Instagram shopping in a standalone app?
That, reportedly, is what the Facebook-owned company is developing, which would enable it to maximize the potential of shopping on the visual platform, without risking the current Instagram user-experience in a significant way.
The app - which may be called IG Shopping - would let users browse collections of goods from merchants that they follow, and purchase them directly within the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Publishes New Report on How to Maximize Video Ad Performance
Video is the best performing content option on every social platform, which is particularly relevant in the case of Facebook.
Research shows that videos are the Facebook format most likely to reach and engage audiences, and with Facebook continually reducing organic reach through its News Feed algorithm updates
And sucking away referral traffic for Pages, an increasing number of businesses are turning to video on the platform to reduce their losses.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
LinkedIn Adds Automated Bidding for Sponsored Content
LinkedIn tends to be a little behind the times with the latest tools and tricks - they get there eventually, but it just takes a while.
That doesn’t make such additions any less valuable, it just means you have to wait a little longer to see LinkedIn’s version.
I was reminded of this again this week with LinkedIn’s announcement of automated bidding for Sponsored Content.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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