Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
10 Reasons Why Your Instagram Audience Isn’t Growing
As Instagram has grown and grown, more users have been working to build their presence on the platform
But have often found that it's not easy to expand your following, with social media users seemingly less likely to tap 'follow' than they have been on Facebook and Twitter.
It can be frustrating, and it can take up more time - and with your audience growing at such a gradual rate, some even end up questioning whether the platform is worth it for their business at all.
By Johannes Kanter
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
New Reports Show Snap Still Leads in Teen Usage - But Will That Boost the App’s Business Potential?
It’s hard to know exactly where Snapchat is placed at the moment.
The formerly ephemeral content app quickly amassed a huge audience among younger social users, prompting Facebook to first seek to acquire it, then replicate its core features.
Meanwhile, Snap itself went public, and since then its growth has stalled, with the expansion of Instagram Storiesseen as a big factor in the declining momentum of the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Video Best Practice Notes from Facebook
Video is the top performing content type across all social platforms, which has lead to Facebook, in particular, putting increased emphasis on video content.
The most obvious push here has been via their dedicated video platform, Facebook Watch, but in order to boost the performance of Watch content
Facebook has also updated its News Feed algorithm to give priority to episodic-type video content which users return to, and videos that inspire interaction and conversation, helping to boost platform engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
The Rising Concerns of Excessive Social Media Usage
It’ll come as no surprise that teens are using their mobile devices and social media a lot
But what is interesting, stemming from the latest Pew Research report into teen device usage, is that teens themselves think that they spend too much time on their smartphones and connected devices.
Pew interviewed 753 U.S. teens, and 1,058 parents, to get more insight into the pervasiveness of digital media usage, and their perspectives on its impacts.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Will Remove More Than 5, 000 Ad Targeting Options to Stamp Out Discrimination
As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways
The Social Network has this week announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting.
We’re committed to protecting people from discriminatory advertising on our platforms.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Instagram Tests a New Recommendations Feature to Boost Content Discovery
Instagram is testing a new content discovery process, by highlighting posts from accounts similar to those you follow and interact with in the main feed.
The tool is something of a compliment to the ‘All Caught Up’ notificationwhich Instagram rolled out last month
Once you’ve seen all the latest posts, Instagram will use the opportunity to highlight a selection of content that would normally appear in your Explore tab, customized to your interests.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Tips for Incorporating Video into Your Social Media Strategy
With people watching more video than ever online, it makes sense for brands to consider how they too can incorporate video into their messaging, and align with broader consumption trends.
Videos can be a great way to show off your product, highlight your personality and connect with your audience.
If you’ve been thinking about creating videos for your social media strategy, here are a handful of my top tips on how to do it.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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