Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Tips on How to Improve Your Twitter Video Efforts [Infographic]
No doubt you're already aware of the popularity of video content on social.
The theory behind the rise of social video is that users gravitate towards the medium which best enables them to share their perspective
First we started with text updates, then moved to images, and now video enables users to capture and share more of their viewpoint.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![5 Tips on How to Improve Your Twitter Video Efforts [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_764723920.jpg)
Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]
Performance marketing agency Merkle recently released its quarterly digital marketing report
Which outlines its findings in relation to digital marketing trends and shifts, both in terms of paid and organic content.
Importantly, the report includes data from Facebook, Instagram and YouTube ads.
By Chad Pollitt
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
![Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]](https://www.honeyweb.com.au/uploads/blog/2212.jpg)
The Psychology of Social Media [Infographic]
As various studies and research reports have shown, social media can be addictive.
According to one report, Generation Y "has made social media their top priority and continues to need more usage in order to feel satisfied".
Another found that the habitual nature of social can see it spill over into other areas of people's lives.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Psychology of Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/ere.jpg)
5 Key Insights into Effective Instagram Stories Performance [Report]
Instagram Stories is now up to 400 million daily users, and Facebook executives have noted that the Stories format is on track.
The trends indicate that you should be considering where Stories fits into your social media marketing strategy
But given it’s such a new and different format to master, how can you know what you should be aiming for?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![5 Key Insights into Effective Instagram Stories Performance [Report]](https://www.honeyweb.com.au/uploads/blog/shutterstock_661458517.jpg)
Snapchat Launches ‘Footprints’ Report to Provide Insight into User Behaviors [Infographic]
Here’s an interesting stat from Snapchat:
“Over 90% of Snapchatters opt-in to share their location, and they interact with Snapchat approximately 25 times a day.”
That gives Snap a heap of data on locations, including the stores they visit, the restaurants they go to, etc.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Snapchat Launches ‘Footprints’ Report to Provide Insight into User Behaviors [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_640566304.jpg)
7 Instagram Analytics Tools to Boost Your Platform Strategy
Data is an essential resource in marketing.
Social media marketing is no different, and more marketers are now growing to understand the importance of using the vast range of social data points to fuel their marketing campaigns.
When starting an Instagram campaign, data aggregation will help you make the right marketing moves.
By Adina Jipa
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Key Insights into Effective Instagram Stories Performance
Instagram Stories is now up to 400 million daily users, and Facebook executives have noted that the Stories format is on track
To become the primary social sharing platform, overtaking the News Feed before the end of the year.
But given it’s such a new and different format to master, how can you know what you should be aiming for?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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