Honeyweb Blog / Social Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The How, Why and What Next of Facebook’s Latest Data Breach

Another day, another social media platform data breach – though this one may be the most significant thus far.

If you haven’t been tuned into the tech press, here’s a rundown of Facebook’s latest data breach

What was potentially accessed by the hackers, and what it could mean for The Social Network - and social media more broadly - moving forward.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

The How, Why and What Next of Facebook’s Latest Data Breach

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How Nonprofits Can Make Use of YouTube’s ‘Impact Lab’

With videos on virtually every topic imaginable being uploaded to YouTube on a daily basis

The video platform is a haven for entertainment, gaining knowledge - and more importantly, for nonprofits to create social impact.

A lot of nonprofits have used YouTube for various purposes, ranging from campaign promotions to creating awareness about specific causes. 

By Augustus Franklin
socialmediatoday.com

Honeyweb are your local Youtube advertising experts, contact us to discover how we can help your business.

How Nonprofits Can Make Use of YouTube’s ‘Impact Lab’

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Snapchat Adds New Ad Options Ahead of the Holiday Push

There’s still a lot of uncertainty around Snapchat and the app’s potential to reach and influence large audiences.

But one element that’s not in question is its market - various studies have shown that Snapchat, despite slowing growth, is still hugely popular among teens and younger users.

And with those audiences driving significant purchase influence during the holiday season, it makes sense that brands would want to pay attention to Snap’s latest ad offerings.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Snapchat Adds New Ad Options Ahead of the Holiday Push

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The Science Behind Effective LinkedIn Posts

LinkedIn post effectiveness is somewhat of a mystery. 

“LinkedIn is like the Uncle who always comes to the family reunion with a great casserole, but you forget is there.”

To provide some insight, Scott and his team decided to conduct an experiment to see exactly which post types are most effective on LinkedIn.

By Bernie Borges
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

The Science Behind Effective LinkedIn Posts

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Twitter Rolls Out Election Awareness Tools to Boost Voter Response

Following the Cambridge Analytica controversy, and the interference of foreign organizations on political discourse via social platforms

Both Facebook and Twitter are going to extra effort to positively influence electoral behavior for the upcoming US Midterms. 

Facebook announced new measures to encourage users to vote, including a new push on Instagram to reach younger users.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Rolls Out Election Awareness Tools to Boost Voter Response

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Pinterest Opens Up ‘Shop the Look’ Pins to All Businesses

Pinterest is expanding access to its buyable 'Shop the Look' Pins, giving all businesses the capacity to utilize the engaging eCommerce option.

As you can see here, Pinterest's 'Shop the Look' Pins add small dots to the Pin image when expanded, which users can then click on to get more information about the products highlighted

With additional prompts to click through and make a purchase.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Pinterest Opens Up ‘Shop the Look’ Pins to All Businesses

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Instagram Adds GIFs in DMs, Video Tagging and is Testing a Range of Other Features

As Instagram continues to rise, it's certainly not slowing down in terms of adding new tools and features.

Instagram has rolled out a couple of official new additions, while various other new tools have been located in the back-end code of the app, pointing to coming options.

 Instagram has confirmed the launch of GIFs in DMs, including a new 'Random' GIF button, which could add an interesting element to your private chats.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Adds GIFs in DMs, Video Tagging and is Testing a Range of Other Features

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