Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Types of Social Media Content that Convert
Here’s an indisputable fact about social media content - you want to post social media content that converts.
Irrespective of what your business is, the ultimate goal of any social media activity is to move customers closer to purchase.
To that end, it’s critical for social media managers to identify what works in enticing their target groups into making a purchase.
By Aashish Sarma
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds
Spending on online video ads will grow 30% from a year earlier to $27.82 billion and make up 25% of U.S. digital advertising in 2018.
Facebook will command 24.5% of all video ad spending this year at $6.81 billion (including Instagram) and be the top social media platform with an estimated 87% share of U.S. social media video ad spending.
Snapchat’s U.S. video revenues will grow 19% to $397.3 million this year, eMarketer estimated.
By Robert Williams
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
The Role of the CEO on Social Media
Building trust between your organization and your audience is at the core of every marketing effort.
Building trust is hard. And the public, at large, is smart to be skeptical.
Social media offers the leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes.
By Jeff Rum
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Rolls Out Scannable Nametags to All Users, Adds ‘School Communities’
While they've been floating around for some time, Instagram is this week officially rolling out its nametag codes to all users.
As you can see, nametags on Instagram enable you to scan in another users' code via the Instagram camera, which brings up a preview of their profile and a quick follow link.
Nametags are much the same as Snapcodes on Snapchat, or Messenger Codes on Facebook Messenger - in fact, almost every platform now has some variation of scannable codes to quickly connect.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Social Media Still Has a Fake News Problem - and Digital Literacy is Largely to Blame
Since the 2016 US Presidential Election, the social media landscape has changed significantly - though maybe not in ways many have noticed.
The election, and the subsequent revelations of voter manipulation via social platforms, cast social media in a new light
No longer could it be dismissed as a frivolous, pop culture distributor, mostly populated by kids.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
12 Tips on How to Work with Social Platform Algorithms to Maximize Performance
Building an active and engaged following on social media is no easy feat, especially with the ever-evolving algorithms on Facebook
Instagram and the like, making it increasingly difficult for marketers and businesses to reach customers organically through social networks.
Long gone are the days when a business could post a few updates a day, or week, and garner considerable web traffic and post engagement.
By TJ Welsh
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Announces New Head of Instagram, to Replace Departing Founders
Following the news last week that Instagram co-founders Kevin Systrom and Mike Krieger would be leaving the Facebook-owned app
The company has this week announced that former Facebook News Feed VP Adam Mosseri will be taking over the lead role at the growing social giant.
Note the emphasis on 'importance of community'.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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