Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Launches New Dashboard to Better Track Facebook Ad Performance
After months of testing, Facebook has launched its new Attribution dashboard
Which will enable advertisers to get more in-depth insight into how each element of their Facebook presence is performing, including data on contribution to sales and comparative measurement.
Called simply 'Facebook Attribution', the new tool aims to provide more data to help inform your approach - as explained by Facebook.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Snapchat Q3 Earnings: Better Than Expected Revenue, While User Numbers Continue to Decline
Snap Inc. may be getting smarter as a business, but will that be enough to save it now that it's firmly within Facebook's sights?
That's the key question around the Snapchat - while there's no doubting that the app is popular with younger users
Snap needs to show investors that it's more than just a cool novelty, and that it actually knows how to convert that attention into actionable benefit - i.e. money.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Can Now Evaluate False Headlines Separately from False Articles
Facebook confirmed that it is now able to penalize false news and false headlines separately, after concerns that the two are not always connected.
"Now [Facebook] fact-checkers can either rate an entire story or just a headline as false, although the latter is demoted in News Feed less than the former."
The revision came up due to concerns around a specific case from last month, in which this article from Think Progress was marked as false and subsequently demoted in the News Feed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline
Snapchat remains the most popular social platform among younger audiences, but Instagram is now seeing more usage.
That's according to a new report from Piper Jaffray, which incorporates responses from 8,600 teens, with an average age of 16, from across 48 US states.
Researchers sought to gain insights into a range of trends, including social media usage, and have revealed, once again, that Snapchat, while it may not be growing at the rate it once was, remains highly influential.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snapchat-style map coming to Facebook
Facebook has commenced preparations to bring an interactive real-time map to help users coordinate events and meetups.
Facebook is tackling a total redesign of its Nearby Friends platform and replacing the list view of stating member locations with a new map grouping friends together by city.
In the “quest to cure loneliness” services like Apple’s Find My Friends, Google Maps, Glympse, Foursquare, and Swarm have all struggled to capture user interest.
By Dan Kuseta
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Advertisers able to target Shadow Profiles
Facebook’s methods to learn your interests, even with new security restrictions.
In the wake of millions of users restricting access to their own personal information, advertisers can still hone in on your shadow profile.
What is a “shadow profile?” Well, have you ever given your phone number to Facebook for two-factor authentication? Or a friend shared your email with some app’s contact import feature?
By Dan Kuseta
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook’s Selling Ads in Stories
Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature.
For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats.
Advertisers on Facebook will soon be able to book campaigns through Stories, which will take advantage of its alternate media feed of pictures and video.
By Dan Kuseta
smk.co
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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