Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
2018 Holiday Social Marketing Trends [Infographic]
The holidays are undoubtedly a fruitful time for many businesses
And with 73% of consumers indicating that they've been influenced by a brand’s social media presence when making a purchase
Animoto recently conducted a new study to gain some insight into how exactly consumers and marketers are responding to holiday marketing on social.
By Becky Brooks
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![2018 Holiday Social Marketing Trends [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_239963149fg.jpg)
Instagram Rolls Out More On-Platform Shopping Options for the Holidays
With 500 million daily active users, 80% of whom follow at least one business account
And with the main focus of the platform being on visual elements, it makes sense for Instagram to look to capitalize on its eCommerce potential.
Instagram has been developing its Shopping Tags feature for some time, which it recently expanded to Instagram Stories.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Starts Rolling Out ‘Unsend’ Option in Messenger
Facebook got caught out when some users noticed that previously sent messages from Facebook executives had mysteriously disappeared from their inboxes?
People were like 'hey, how come you can do that and we can't?' and Facebook quickly tried to save face by announcing that, soon, all users would be able to do the same.
But then nothing happened, no announcement was forthcoming in regards to an 'unsend' tool.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Optimize Your Ad Budget Between Facebook and Instagram
Do you advertise on Instagram and Facebook?
Wondering how much to budget for each platform placement?
In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram.
By Diego Rios
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Use LinkedIn Elevate to Manage an Employee Advocacy Program
Want your employees to share curated on-brand content with their own social audiences?
Wondering how to measure the impact of those shares across multiple social media platforms?
In this article, you’ll learn how to use LinkedIn Elevate to manage and measure the impact of an employee advocacy campaign for your business.
By Karlyn Williams
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Use Social Media to Build Thought Leadership
One of the most popular terms in marketing today is “thought leadership”
And while some use it as a buzzword to describe any authority gained on a subject, the reality of the process goes much deeper than that.
Becoming a thought leader means positioning yourself or your company as an expert within your field, the place people go first when they want answers, ideas, or analysis.
By Elijah Masek-Kelly
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
LinkedIn Unveils its New LinkedIn Pages, with Updated Sharing Options and Improved Management Tools
LinkedIn has announced a revamp of its company Pages
Adding in a range of new enhancements focused on making it easier to generate engagement and participate in relevant conversations from your business Page.
First off, LinkedIn's now fully integrated Page posting and management functionalities with its mobile app, so admins can maintain their company presence on the go.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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