Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Collecting Data Is the Most Important Part of Lead Generation
Conversions are important to marketers. (Duh.)
But focus on them too closely and you have the marketing equivalent of a one-night stand; you lose customers and sales because your lead gen is geared towards scoring a conversion without any mind paid to building long-term relationships with customers.
How to Create Instagram Ads Using Facebook Ads Manager
Want to run Instagram ads? Would you rather use Facebook Ads Manager instead of Power Editor?
Now that Instagram ads are available to most advertisers through the Facebook Ads Manager, they’re easier than ever to create.
In this post I’ll share how to create an Instagram ad in Facebook Ads Manager,step–by–step.
Social Customer Service: How to Care for Customers With Social Media
Does your business have a social customer service plan? Want to step up your customer service on social media?
To discover how to improve your social customer care, I interview Dan Gingiss.
Why The Internet Of Things Is The Ultimate Disruptor: A Case Study
The internet of things (IoT) will disrupt global insurance markets according to Accenture. The management consulting firm says “Insurers will need to dramatically reshape their business model, combining insurance with technology, ecosystem services and partners”.
According to the company the IoT is driving a connected, as-a-service economy, and forcing change upon the sector. For their part, the insurers already overwhelmingly agree, with 80 per cent saying they expect the IoT will disrupt their traditional way of doing business.
Uber Set To Disrupt Bus Services With uberHOP
Ride-sharing app Uber has launched a new service called uberHop in Seattle which saves money and time by allowing riders to get picked up in a pre-arranged location (like a bus stop), sharing it with strangers (like a bus), and being dropped off at any point along a predetermined route (exactly like a bus).
When a Seattle rider requests a trip on one of the three routes available, they will be directed to walk a few blocks to meet up with drivers and other passengers.
Facebook ‘Instant Articles’ Keep On Rolling With First Local Partner Fairfax
Fairfax Media has launched into a partnership with Facebook in Australia and New Zealand to continue rolling out the social media platform’s ‘Instant Articles’ program.
The Sydney Morning Herald, The Age andStuff.co.nz will be responsible for carrying on the program, which features a suite of new interactive tools, including auto-play videos, interactive maps and audio captions, and improves the speed at which news stories can be viewed by as much as 10 times compared to standard mobile web articles.
Are Some Brands So Popular They Don’t Need To Advertise?
For fans of the Star Wars franchise, a date is probably all they needed to swarm the cinemas for the seventh film. The franchise is so well known it’s a wonder any marketing or advertising is needed to have people lining up for the next instalment.
The Wall Street Journal [paywall] quoted chief executive of Disney Robert Iger questioning how much marketing they really need to do, due to the popularity of the movies already.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"We are so happy with our new website created by Honeyweb, it is bright and beautiful and exactly what I had in mind for our new business branding. We have had heaps of feedback to say how user friendly it is and how lovely it looks! And what's more, our Google stats say that our bounce rate in January has decreased approx 48% to only 23% now instead of around 45-50% most months before our new site was up. That means that half the people who visited our site actually clicked past the first page and were enticed to look into our website rather than clicking out straight away because the old home page was so boring! We also had Honeyweb build our new eNewsletter, which has also given us some great results. Our first campaign ROI was an amazing 2,000 % Thanks very much Steven, Trent, David and the team!."
Kate & Jason (Snowy) Carter
Hahndorf Farm Barn
