Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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The 10 most innovative emails of 2015
It's the New Year, and with the changing of the calendar comes a topic I cover annually -- the 10 most innovative emails of the year. With platforms continuing to get better, and email marketers continuing to get savvier, this might have been the toughest selection process yet!
As a reminder, this isn't a contest anyone entered. Like usual, email marketers had to get into my email inbox, or get noticed and shared with me by other email mavens. The categories reflect my thoughts on which types of emails are most strategic in nature and, when done right, can have the biggest impact on a marketer's business. So, without further ado, I give you 2015's list.
Aussie Ad Market to Grow Just Three Per Cent In 2016 With Mobile & OOH The Big Winners
A report by media agency ZenithOptimedia has predicted that the Australian ad market will increase just three per cent in 2016 with a predicted spend of $13.5 billion.
Although any increase is good news the figures do seem underwhelming in a year that will feature both the Rio Olympic Games and a federal election.
ABC: The Finance Quarter > The need for small business to embrace the internet.
In this episode: Variable verses fixed home loan rates. Do 'sales' and 'discounts' add value to your business? The need for small business to embrace the internet.
Note: The need for small business to embrace the internet starts at 12:00.
2016 Social Media Marketing Predictions From the Experts
Are you looking for the hot marketing trends coming in 2016? Do you want to know where social media pros are focusing their attention?
In 2015, new platforms made a big splash and several popular networks monetized.
To get you ready for what’s coming next, we asked 14 social media marketing experts what to watch for in the new year.
How to Handle Customer Complaints Via Social Media
Are your customers leaving negative comments on social media? Do you need a plan to handle customer complaints?
Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention.
In this article you’ll find out how to deal with negative comments on social media.
How to Use Facebook Local Awareness Ads to Target Customers
Do you want to promote your local business to customers using Facebook? Have you heard of Local Awareness Ads?
Local Awareness Ad campaigns are easy to set up and let you reach Facebook users based on the business location they’re closest to.
In this article you’ll discover how to target customers near your business with Local Awareness Ads on Facebook.
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