Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
2 signs online video is exploding
The trend of online viewing behavior relative to traditional media
With online video production to account for more than one-third of all online ad spending in the next five years, it's clear there is no stopping this marketing juggernaut. Display ads are losing their luster. CTRs are low, and marketers are rightly concerned about the validity of the clicks they do receive thanks to bots and other shady click-bait tactics. With online video users estimated to hit 1.5 billion by 2016, marketers have a tremendous opportunity to entertain, as well as advertise. There's a trend with video that is not seen with any other ad medium -- exponential growth in popularity. Slow load times and lack of compelling marketing content have been holding it back for years. Thanks to the advent of fast broadband and an increase in video agencies specializing in quality content, this is an area that shows the most promise for real engagement with online consumers.
Why You Should Embrace Transparency Marketing
People are increasingly tuning out inauthentic and blatant marketing attempts. For this reason, we’ve seen a recent rise in what’s known as ‘transparency marketing.’
Various studies have estimated the average consumer sees anywhere from 3,000 to 20,000 marketing messages each day. Of course, most of these go unnoticed. One possible reason? People are increasingly tuning out inauthentic and blatant marketing attempts. For this reason, we’ve seen a recent rise in what’s known as ‘transparency marketing.’
6 Ways to Use Clarity to Improve Your Conversion Rate
Marketers struggle with clarity of their value proposition. And it’s hurting your conversions in surprising ways.
Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right?
His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.
10 Ways to Use the New LinkedIn Mobile App
Have you tried out the new LinkedIn app? Do you want to make the most of its features?
The new LinkedIn app makes it easy for marketers on the go to do nearly everything they’d do on a desktop from a mobile device.
In this article, I’ll share 10 ways to use the new LinkedIn mobile app to stay in touch with your professional contacts.
How to Speed Up Your Social Media Content Production
Are you spending too much time posting content to social media and not enough time engaging? Do you want an effective strategy for creating social media content quickly?
By creating and scheduling content in batches, you’ll be able to make more efficient use of your time on social media.
In this article you’ll discover an easy way to create social media updates in batches so you have more time for live engagement.
By 2020 Half Of All Business Revenue Will Be Digital & Most Are Unprepared
Think of it as the digital majority moment, the point when most revenues are influenced by digital. In the retail sector it’s already true. Now a new report suggests that by 2020 digital will influence 47% of revenues across a wide range of industries according to the study by Forrester research and Odgers Berndtson.
In turn this is drive the global B2B ecommerce market revenues into the stratosphere with Forrester prediction $1.3 trillion in sales with five years.However the grim conclusion of the study’s authors is that most of today’s companies are unprepared for this change. Despite this, executives are hugely optimistic about how digital will change their business according to Nigel Fenwick, writing on a Forrester blog.
Google Has Spoken: Here Are Your Top Searches From 2015
Oh Australia, you absolute weirdos. The year is coming to an end and you’re still unsure of who the Prime Minister is and how to screenshot.
Yep, Google has released its Year In Search: The Moments That Defined 2015.
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