Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Is the Real Cost of Social? [INFOGRAPHIC]
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
![What Is the Real Cost of Social? [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/What_Is_the_Real_Cost_of_Social.jpg)
13 Digital Marketing Experts Make Bold Predictions for 2016
Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016?
Whether it’s online marketing or social media marketing, things change… sometimes too often. - See more at: http://www.socialmediatoday.com/social-business/13-digital-marketing-experts-make-bold-predictions-2016?
Instagram Will Make Your Brand More Money Than Facebook [INFOGRAPHIC]
Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase.
Check out this infographic from selfstartr.com. It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115% increase in the same period.
![Instagram Will Make Your Brand More Money Than Facebook [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/Instagram_Will_Make_Your_Brand_More_Money_Than_Facebook.jpg)
How to Retarget With Instagram Ads
Are you retargeting people with Facebook ads? Want to know how to retarget Instagram users?
Serving relevant Instagram ads to people who’ve visited your website helps increase sales and conversions.
In this article you’ll discover how to retarget your website visitors using Instagram ads.
Email Marketing: 4 data points to help you build the case for a bigger budget in 2016
As we get towards the end of the year, it’s time for B2C marketers to make last-minute tweaks to drive holiday sales and B2B marketers to get those last few, really high-quality leads that will hopefully close in fiscal year 2015.
But don’t overlook another important date that is coming up on the calendar as well January 1, 2016. The day that 2016 budgets kick in for many marketers.
5 Visual Content Tools to Boost Engagement
Do want to create stronger visual content for your social channels? Looking for tools to help?
A number of budget-friendly tools make it easy to create visual content that invites your social media audience to engage with it.
In this article you’ll discover five tools for creating visuals that engage your social community.
“The Mobile Is The Remote Control Of Our Lives”: Facebook
Facebook travel vertical lead Paul Nahoun believes that mobile is more than just important to consumers, and is in fact the damn “remote control” that’s dictating our entire lives.
But, he asked the audience at the Travel DAZE conference in Sydney yesterday, “how do you cut through when people are using mobile devices all the time?”
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