Honeyweb Blog / Word Of Mouth Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Psychology Behind Word-of-Mouth Marketing
Customer advocacy is nothing new - friends and family have been sharing brands that they find useful, unique or just plain interesting for years.
What has changed in recent years is the technology to facilitate this sharing via referral marketing, and actually measure its success as a marketing channel.
At first glance then, referral marketing should be easy, right?
By Angela Southall
socialmediatoday.com
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