Honeyweb Blog / Statistics
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Social Media Statistics
In today's techonological age, social media has become the crucial part of digital communications strategies.
Social media delivers measurable results in sales, leads, and branding. It also enables businesses to reach a large number of people at a low cost. The world of social media networks is dynamic and in constant change.
Some interesting social media statistics of note include:
• Approximately 6 in 10 Australians use Facebook (around 15 million users per month in Australia)
• 1 in 5 Australians use Instagram (around 5 million active monthly users)
• 1 in 6 Australians use Snapchat (around 4 million daily active users)
• 1 in 2 Australians use YouTube
(Source: Social Media News)
• 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
• 78% of people who complain to a brand via Twitter expect a response within an hour
• 90% of Instagram users are younger than 35
(Source: Dreamgrow)
• Facebook has 1,590 million active users across the globe, and the network holds an 18% market share worldwide, followed by its closest competitor, the Facebook-owned, WhatsApp (7% market share)
• 76% of users log in to Facebook daily, whilst 51% do for Instagram (owned by Facebook); just 22% of Twitter users log in daily
(Source: Smart Insights)
Is your business on social media? If you're not, or if you are but you're not seeing results (or don't know how to measure results), we can help. At Honeyweb we offer a whole range of social media management and marketing services, which can help you get ahead of the competition. Click here to discover more.
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