Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Adds New Data Security Provisions for Custom Audience Use
Facebook is rolling out some new requirements for Custom Audience use – though they don’t really up the data security element too much.
First off, Facebook will now require advertisers to specify where they obtained their data when uploading a custom audience.
“When uploading a customer file, advertisers will need to indicate whether the information was collected directly from people, provided by partners or a combination of the two.”
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Twitter Announces Major Updates for Content Discovery and Real-Time Alerts
Twitter has a range of new updates aimed at uncovering individually relevant, happening discussions, and highlighting them to each user.
The changes mostly focus around the expansion of Explore, with several of Twitter’s past experiments with discovery tools now coming to light.
And they could be significant – here’s what’s been announced, and what each element means for the broader Twitter experience.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
10 Ways to Step Up Your Instagram Stories Content
More businesses are going all in on Instagram Stories, with the Stories format quickly becoming the hottest social media option.
According to Zuckerberg, Stories are on track to overtake the News Feed as the primary form of social sharing.
Momentum for Stories is clearly building - and as such, if you're looking to create your own Stories content in order to connect with your audience, it'll take more than simply being present.
By Matt Smith
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Experiments with A/B Testing for Page Posts
This will no doubt get Facebook Page managers excited
The Social Network is reportedly experimenting with a new A/B test option for Page posts, which would better enable Page managers to make educated, strategic decisions on their Facebook content.
Spotted by Facebook code sleuth Jane Manchun Wong (and shared by social media advisor Matt Navarra), the new option would enable Pages to show variations of their posts to different audiences.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Instagram Rolls Out ‘@Mention Sharing’, a New Way Share Stories Content
Instagram has rolled out a new way for users to share Stories content, with the option to immediately re-share posts in which they've been tagged.
Really, it's not a heap different from their recently announced update which enables users to share any Insta post within their own Story
Though this one is more aimed at direct interaction and engagement between friends, as opposed to sharing random posts.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
New Report Shows the Impact of Facebook’s Algorithm Shift on Publishers
Have you noticed a drop in your Facebook referral traffic since the announcement of their algorithm re-focus back in January?
You likely have, according to the latest data from Parse.ly which tracks the traffic sources for thousands of sites.
Based on Parse.ly's latest analysis, here are the key trends they're seeing in referral traffic.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Releases New Report on Emerging Holiday Shopping Behaviors
It feels a little scary to consider, but it’s already time to start planning your 2018 holiday campaigns.
The year’s moving fast, and the earlier you get planning, the more you can refine and improve your strategy to maximize benefit, capitalizing on the latest consumer trends and moving in line with evolving discovery behaviors.
To help with this, Facebook’s released a new study which looks at how shoppers are increasingly using social media and their mobile devices in their holiday planning and shopping process.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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