Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram Tests a New Recommendations Feature to Boost Content Discovery
Instagram is testing a new content discovery process, by highlighting posts from accounts similar to those you follow and interact with in the main feed.
The tool is something of a compliment to the ‘All Caught Up’ notificationwhich Instagram rolled out last month
Once you’ve seen all the latest posts, Instagram will use the opportunity to highlight a selection of content that would normally appear in your Explore tab, customized to your interests.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Tips for Incorporating Video into Your Social Media Strategy
With people watching more video than ever online, it makes sense for brands to consider how they too can incorporate video into their messaging, and align with broader consumption trends.
Videos can be a great way to show off your product, highlight your personality and connect with your audience.
If you’ve been thinking about creating videos for your social media strategy, here are a handful of my top tips on how to do it.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
8 Fascinating Facts of Social Media Usage in 2018 [Infographic]
Social media usage continues to grow, with social media penetration set to hit three billion people worldwide by 2021.
And as social platform usage expands, so too does our reliance on social networks as a key interactive and connective option.
While there are ongoing concerns about user privacy, and the way social platforms can be used to manipulate emotions and behavior, there's no denying the significance of the medium, and the power it holds on various fronts.
By Nancy Kapoor
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![8 Fascinating Facts of Social Media Usage in 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/8-fascinating-facts-of-social-media-usage-in-2018-1-page-001.jpg)
5 Steps to Effectively Track and Measure Your Social Media Strategy [Infographic]
Are you looking for ways to better track and measure your social media marketing strategy?
Want to demonstrate a return on investment for your efforts?
Salesforce share their five steps to measure your social media marketing efforts, and their impact on the bottom line, in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![5 Steps to Effectively Track and Measure Your Social Media Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_378228826.jpg)
LinkedIn Announces Re-Focus on Groups with New Tools and Options
Back in January, LinkedIn sent out a note to LinkedIn group admins to let them know of coming changes to the platform's groups experience.
As can be the way with LinkedIn’s developments, it’s taken them a little while to come through
But now, TechCrunch has reported that LinkedIn's close to relaunching LinkedIn groups, with a range of new features and a renewed focus on making the option great again.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Top 10 LinkedIn Company Pages of 2018 [Infographic]
LinkedIn has announced the winners of its Top Company Pages of 2018 competition
With each of the listed organizations providing pointers as to how to maximize brand success on the platform.
This year, LinkedIn received more than 13,000 company page submissions, with 945 individual companies highlighted, a massive pool to sort through.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Top 10 LinkedIn Company Pages of 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_370828517.jpg)
5 Ways That Facebook Groups Can Help Marketers Thrive
With changes to Facebook's News Feed shrinking organic reach to minuscule levels, it's clear that marketers need to diversify their approach in order to offset traffic losses and better protect against future updates.
And while paying for Facebook ads is always an option (one that you should be using, I must add), it may also be too expensive for companies who are struggling with a small budget.
Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.
By Larry Kim
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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