Honeyweb Blog / Social Media Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Snapchat Q3 Earnings: Better Than Expected Revenue, While User Numbers Continue to Decline

Snap Inc. may be getting smarter as a business, but will that be enough to save it now that it's firmly within Facebook's sights?

That's the key question around the Snapchat - while there's no doubting that the app is popular with younger users

Snap needs to show investors that it's more than just a cool novelty, and that it actually knows how to convert that attention into actionable benefit - i.e. money. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Snapchat Q3 Earnings: Better Than Expected Revenue, While User Numbers Continue to Decline

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Facebook Can Now Evaluate False Headlines Separately from False Articles

Facebook confirmed that it is now able to penalize false news and false headlines separately, after concerns that the two are not always connected.

"Now [Facebook] fact-checkers can either rate an entire story or just a headline as false, although the latter is demoted in News Feed less than the former."

The revision came up due to concerns around a specific case from last month, in which this article from Think Progress was marked as false and subsequently demoted in the News Feed.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Can Now Evaluate False Headlines Separately from False Articles

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Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline

Snapchat remains the most popular social platform among younger audiences, but Instagram is now seeing more usage.

 That's according to a new report from Piper Jaffray, which incorporates responses from 8,600 teens, with an average age of 16, from across 48 US states.

Researchers sought to gain insights into a range of trends, including social media usage, and have revealed, once again, that Snapchat, while it may not be growing at the rate it once was, remains highly influential.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline

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Facebook Advertisers able to target Shadow Profiles

Facebook’s methods to learn your interests, even with new security restrictions.

In the wake of millions of users restricting access to their own personal information, advertisers can still hone in on your shadow profile.

What is a “shadow profile?” Well, have you ever given your phone number to Facebook for two-factor authentication? Or a friend shared your email with some app’s contact import feature?

By Dan Kuseta
smk.co

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Facebook Advertisers able to target Shadow Profiles

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Instagram and easyJet launch Booking Experience

Instagram is partnering with easyJet to get the best flight deals fast.

A new search function within easyJet’s flagship app allows users to search locations with the use of Instagram pictures with a feature called Look&Book.

At the moment Look&Book only works with Instagram, but will partner with other picture-sharing platforms, such as Pinterest and Snapchat, down the track.

By Dan Kuseta
smk.co

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram and easyJet launch Booking Experience

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8 Holiday Social Media Marketing Campaigns to Try This Season

Holiday campaigns can be a great way to surprise and delight your audience, while also generating more reach and visibility for your brand.

Have you got your holiday marketing plan in place?

If not, here are eight social media holiday campaign ideas you can steal to help boost your performance. 

By Dhariana Lozano
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

8 Holiday Social Media Marketing Campaigns to Try This Season

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6 Great Examples of Brands Using Twitter Effectively

Twitter may not be the flashiest or trendiest social network the past few years.

It’s not as sexy as Snapchat, doesn’t change as quickly as Instagram, and isn’t in the news as often as Facebook.

There’s significantly less “keeping up” to do with Twitter than with its alternatives.

By Ben Jacobson
searchenginejournal.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

6 Great Examples of Brands Using Twitter Effectively

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