Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length
Instagram is on the rise, and will no doubt play a bigger part in the social media strategies of many businesses as we head into 2019.
With Facebook reach on the ever-steady decline, and Instagram's active audience now rising above a billion per month, the hype around the platform makes sense
But in order to get the most out of it, you need to know what the latest trends and usage behaviors are, and how to factor them into your process.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
9 Common Facebook Live Mistakes to Avoid
Facebook Live is a great option if you’re looking to expand your brand’s exposure online and improve your customer engagement.
Broadcasts have been doubling year-on-year since the feature was launched in 2016, and it now has a daily viewership of some 8 billionworldwide.
Clocking up more than 100 million hours of daily watch time, it offers the biggest and most engaged audience of any video platform, including YouTube.
By Aaron Agius
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length
Instagram is on the rise, and will no doubt play a bigger part in the social media strategies of many businesses as we head into 2019.
With Facebook reach on the ever-steady decline, and Instagram's active audience now rising above a billion per month
But in order to get the most out of it, you need to know what the latest trends and usage behaviors are, and how to factor them into your process.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Use Snapchat for Business in 2019 [Infographic]
Are you thinking of adding Snapchat into your 2019 social media marketing strategy?
The formerly ephemeral content app hasn't had the best 2018, going by the headlines, but there is still a lot for marketers to like about the app, particularly given its popularity with younger users.
But there are many who will, and given the performance results some brands are seeing, it may well be worth a look.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![How to Use Snapchat for Business in 2019 [Infographic]](https://www.honeyweb.com.au/uploads/blog/snapfh.jpg)
Snapchat’s Planning to Release Another New Version of Spectacles
Snapchat's ad business is getting on the right track, but the company's not yet on a path to profitability.
Meanwhile, the app is still hugely popular with younger users, but its daily active user rate is actually in slow decline.
This is where Snap Inc. sits as a company - for every positive, there's a 'but' attached, a proviso which may unravel everything.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Releases New Report on Customer Friction Points, and How to Resolve Them
As digital platforms work to provide more immediate on-platform shopping options
Minimizing the steps required to make a purchase, consumer expectations are also rising.
Now, many shoppers will simply click away from purchasing processes which force them into extra effort - in fact, according to Facebook, 80% of consumers say that the experience a business provides is just as crucial as its goods or services.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Twitter Seeks to De-Emphasize Follower Counts with New Update
During his recent trip in India, Twitter CEO Jack Dorsey noted that he wants to make follower counts a less significant element in the app
Even going so far as to say follower counts are 'meaningless' in one session.
That'll no doubt put a hurt on those 'influencers' who've spent copious amounts of time following and unfollowing people to build up their stats, but Dorsey's logic does seem sound.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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