Honeyweb Blog / Social Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers

But it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital.

AdEspresso research shows that Instagram ads cost can vary greatly depending on a number of factors.  

By Animalz
adespresso.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI

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3 Keys to Designing Killer Social Media Content [Infographic]

Designing social media content that both works for your brand and is visually appealing can be a challenge

Especially if you're running on a limited budget and/or don't have any background in visual design.

How you can start implementing these strategies into your own social media design content design.

By Emma Wiltshire
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

3 Keys to Designing Killer Social Media Content [Infographic]

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10 LinkedIn Mistakes You Don’t Realize You’re Making

First impressions are critical to your success in building business relationships, which just happens to be one of the primary functions of LinkedIn.

Factor in, also, that you have only seven seconds to make an impression - good or bad.

We'll take a look at ten LinkedIn mistakes that can make a poor impression on prospects, clients or your industry peers, and how to avoid making them.

By Melonie Dodaro
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

10 LinkedIn Mistakes You Don’t Realize You’re Making

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5 Best Practices for Facebook Ads - From Facebook

Facebook’s advertising platform has continued to evolve

Adding more and more options to utilize in your targeting, while also becoming infinitely more complex. 

To help you with your Facebook ads, here are five best practices for Facebook Ads– straight from Facebook - to optimize your campaigns.

By Nathan Mendenhall
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

5 Best Practices for Facebook Ads - From Facebook

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Why You Shouldn’t Put All Your Focus on Only One Social Media Network

Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what the heck is going on.

Last week, we experienced this again, with both Instagram and Facebook going down for 10+ hours. 

Here are some tips and thoughts on spreading your social media following.

By Dhariana Lozano
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Why You Shouldn’t Put All Your Focus on Only One Social Media Network

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10 Ways to Fight the Decline in Organic Reach on Social Media

As time goes on, it feels like organic reach on social platforms continues to decline further and further

Even when it already seems like you're only getting to a tiny fraction of your audience with each of your posts. 

In this post, I’ve compiled 10 solid principles that will help you fight the decline of organic reach on social media, and maintain your referral traffic numbers.

By Dhariana Lozano
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

10 Ways to Fight the Decline in Organic Reach on Social Media

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Facebook’s Phasing Out its Ad Relevance Score, Removing Six Ad Metrics

Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular.

Facebook originally launched its ad relevance score back in 2015 to provide advertisers with more insight into their ad performance, and what they could expect.

The new metrics which will be provided are:

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook’s Phasing Out its Ad Relevance Score, Removing Six Ad Metrics

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