Honeyweb Blog / Pinterest Launch
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Pinterest Launches ‘Secret Santa’ Campaign to Drive Holiday Gift Purchases
Whether you use it or not, it’s hard to ignore the power of Pinterest, and the influence the platform has in guiding users towards purchase.
According to research, some 93% of active Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a purchase online.
And while Pinterest’s 200 million monthly active users are comparatively fewer than the amount of people on other social platforms, it’s clear that those who do use Pinterest do so with high purchase intent, and in a product discovery mindset.
By Andrew Hutchinson
socialmediatoday.com
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