Honeyweb Blog / Optimizing For Quality
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Optimizing for Quality Score Still Matters & How to Do It
If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score.
It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace.
Based on a score of 1-10, with 10 being the very best, the score is available as a column in either your Bing Ads (the company I work for) or Google Ads UIs.
By Christi Olson
searchenginejournal.com
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"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
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Trader - GSM Electrical (Australia) Pty Ltd
