Honeyweb Blog / Marketing Upsells
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Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells
A unique value proposition in the marketplace is essential for sustainable marketing success.
You must differentiate the value your product offers from what competitors offer.
However, when you offer product tiers, it is important to differentiate value as well. In this case, you are differentiating value between product offerings from your own company.
By Daniel Burstein
sherpablog.marketingsherpa.com
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