Honeyweb Blog / Generations
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Online Reviews to Market to Different Generations [Infographic]
There's no denying that reviews now play a key role in the modern consumer path to purchase.
When you're considering a new product or service, you look for information online, you check out different brands and providers, you note the prices, of course.
But you also check out the reviews. So how do you do that?
By Andrew Hutchinson
socialmediatoday.com
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![How to Use Online Reviews to Market to Different Generations [Infographic]](https://www.honeyweb.com.au/uploads/blog/online-reviews.png)
How to Market to Each Generation on Social Media
Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide.
When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group.
Although billions of people log onto social media platforms every day, generational groups each have different habits and preferences when it comes to their favorite platforms and ways they engage with content.
By Sophia Bernazzani
blog.hubspot.com
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