Honeyweb Blog / Facebook Influence
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Facebook Adds New Branded Content Tools to Better Facilitate Influencer Marketing
Facebook’s adding some new tools to make it easier for businesses to get the most out of their influencer collaboration efforts.
Last year, Facebook added Branded Content tags, which enable selected Pages and profiles to tag third party sponsors in their posts, in order to ensure such connection is clear.
Facebook expanded that option to more users earlier this year (and added an application process for access).
By Andrew Hutchinson
socialmediatoday.com
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