Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
SMS Marketing Is Being Neglected. Here’s Why It Shouldn’t Be
In this opinion piece, Audrey Dowd from txt messaging business MessageMedia tells us why a mixed bag of tricks is best for marketing and why you shouldn’t discount SMS marketing.
Social media is one of the most disruptive and exciting channels to have emerged for marketers over the past few years. Whether it’s Twitter, Facebook, Instagram or Pinterest, there’s an almost irresistible draw in the feedback loop of likes, check-ins and follows.
Americans Spent $300 Billion On Ads In 2014: Study
The ad market may be a tad lacklustre here in Australia but things look good in the US if a new study is to be believed.
According to the US’s Advertising Coalition and the Association of National Advertisers some $US300 billion was spent on all forms of advertising in the US in 2014. That’s $423 billion in Aussie dollars.
Aussies Banks & Telcos Aren’t Getting Digital Right Making Them Ripe For Disruption: Survey
Banks and Telcos in Australia overwhelming believe they are doing a good job getting to know their customers. However, new research says their customers disagree rather strongly.
That is on of our key take outs from a new study by Redshift Research and Pegasystems into how well equipped local banks and telcos are for dealing with consumers in an era of ever rising customer expectations.
Media Spend Up 3.7% For October With Free-To-Air Big Winner
According to the Standard Media Index that monitors media spends, the free-to-air stations enjoyed one of their best months for a long while in October.
Last month $750.2 million was spent on advertising nationally. Between them Seven, Nine and Ten enjoyed $276 million of that. Seven again led the way snaring 39.3 per cent of the dollars, followed by Nine with 37.5 per cent and the ever-improving Ten getting 23.3 per cent.
9 Social Media Tools Recommended by Marketing Pros
Are you looking for new social media tools? Want to know what the experts are using?
We asked top social media professionals which social tools they’re using right now.
In this article you’ll discover nine social media tools to save you time and improve your marketing efforts.
Email Still Top Digital Marketing Channel
With the holiday season upon us, marketers need to know and be able to rely on their strongest channel for engaging customers and prospects. Direct IQ recently reported thatemail is preferred 70 percent of the time by consumers [Opens in a new window] as their choice of communication between them and businesses/brands.
Furthermore, a new infographic fromSpring Engage [Opens in a new window] , an engagement analytics company, highlights the effectiveness of email marketing. It also shares some staggering details about how engaged consumers are with marketing emails. Check out the infographic below to learn more.
Google and Yahoo Ad Platform Updates Mean Marketers Need to Adapt
2015 may not be over yet, but it's already been a year of changes for advertising giants Yahoo and Google. With companies like Facebook amping up the competition in terms of advertising platforms, well-established players are continuing to innovate to stay at the forefront of the industry.
This year, Yahoo has introduced a partial shift [Opens in a new window] from the Yahoo Bing Network to Yahoo Gemini, which gives Yahoo the ability to start selling ads for its search properties and gain more control. More recently, Yahoo also rolled out the new BrightRoll brand [Opens in a new window] , under which all of its programmatic tech has been consolidated. This includes Yahoo data and Flurry analytics, programmatic buying services for Yahoo channels, and more.
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