Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Happens on the Internet Every Minute (2021 Version) [Infographic]
How much has your online activity changed over the last two years?
If you’re like most people, you’re spending more time in social apps as you look to stay connected
You're spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviors.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Provides Tips on How Brands Can Improve Ad Performance
It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook
With The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts.
Apple launched its new data tracking pop-up alerts, which directly ask iOS users to opt-in to tracking of their activity within each individual app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion
Facebook has announced a raft of new tools to help businesses establish more direct connection with prospective customers
With a specific focus on personalized messaging, while it’s also looking to improve business discovery, and provide new management options to better facilitate business activity and reach.
Here’s what’s coming to your Facebook business tools.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram is Developing a New ‘Montage’ Feature to Convert Stories to Reels, New ‘Favorites’ Listing
Instagram is very keen to get people using Reels as much as possible, as it works to counter the rise of TikTok, while also aligning with rising usage trends.
The latest development on this front comes in the form of a new ‘Montage’ option, currently being tested internally
Which would enable users to convert their Instagram Stories frames into short Reels video clips.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram Adds New ‘Map Search’ Tool to Maximize Business Discovery
Instagram has launched a live test of a new feature called ‘Map Search’ in Australia and New Zealand
Which enables users to discover businesses and locations of interest on the in-app map, and find info on each listed business, as well as post public posts tagged with that location.
Users with access to the new option are being prompted to tap on the map icon at the top right of the Discover tab.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options
LinkedIn is looking to provide more ways for brands to maximize their content efforts on the platform
And tap into its rising levels of user engagement, with a new feature for Company Pages that it’s calling ‘Articles for Pages’.
Now, company pages will also be able to create posts, and shared them direct in-app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Publishes New Guide to Testing Ad Creative, and Optimizing Response
Facebook has published a new guidebook to ‘Creative Prototyping’
Which provides a range of notes to help guide advertisers in testing and optimizing their ad creative, and improving response based on each specific element.
But there are some valuable notes and pointers that apply to all campaigns and verticals, and may well be worth incorporating into your approach.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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