Honeyweb Blog / Optimized Website
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Have You Optimized Your Website’s ‘About Us’ Page?
I was recently in a Quick Win Intensive, working with the MECLABS Institute team to optimize the conversion rate of a professional services firm’s website.
According to the analytics, the About Us page was getting a significant number of visits.
However, when we took a look at the page, it clearly wasn’t built with conversion – or even customers – in mind.
By Daniel Burstein
targetmarketingmag.com
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