Honeyweb Blog / Online Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Display Ad Sizes Drive the Best Viewability Rates?
In-view rates are highest for 970x250 desktop display ads, 320x50 mobile display ads.
Big billboard display ads rank highest for viewability on desktops, according to data from SaaS analytics company Moat Analytics. The research represents impressions measured by Moat and found that 970x250 ads, including in-browser banners, rich media and IAB Rising Star units, had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8%.
How to Improve Conversion of Your Online Ads
This MarketingExperiments Blog post provides an overview on improving the performance of online advertising from display to pay-per-click.
To provide a guidepost, we share a MECLABS Institute (parent company of MarketingExperiments) heuristic for online ad optimization.
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