Honeyweb Blog / Google Adwords
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Make New AdWords Conversion Reporting Work for You
Website visits and ad clicks don't matter if you aren't scoring conversions. But how do you know if you're targeting the right audience to get the desired conversions?
Ads are meant to produce traffic, which is meant to convert into revenue. For this reason, it's much more valuable to bring in a smaller, qualified audience than it is to attract millions of unqualified visitors. If only there was a way for marketers to know exactly what's working when optimizing content and messaging for the right audience …
Well, there is.
Google and Yahoo Ad Platform Updates Mean Marketers Need to Adapt
2015 may not be over yet, but it's already been a year of changes for advertising giants Yahoo and Google. With companies like Facebook amping up the competition in terms of advertising platforms, well-established players are continuing to innovate to stay at the forefront of the industry.
This year, Yahoo has introduced a partial shift [Opens in a new window] from the Yahoo Bing Network to Yahoo Gemini, which gives Yahoo the ability to start selling ads for its search properties and gain more control. More recently, Yahoo also rolled out the new BrightRoll brand [Opens in a new window] , under which all of its programmatic tech has been consolidated. This includes Yahoo data and Flurry analytics, programmatic buying services for Yahoo channels, and more.
The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]
Have you ever run a PPC campaign that was working pretty well, but never seemed to get to the next level?
You may have experienced what PPC insiders call the “AdWords Plateau,” the point where your campaigns are maintaining their value, but are no longer driving the kind of growth you need.
![The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_Dreaded_AdWords_Plateau_and_What_You_Can_Do_About_It.jpg)
Who Will Win The Online Advertising War: Facebook Or Google?
Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”
Google’s recent release of Customer Match–a new tool that helps advertisers personalize display ads based on historic search data–is a direct response to consumers’ finding Facebook ads (51 per cent) more relevant than Google’s display ads, the majority of which run on YouTube (17 per cent), ADI posited. Google+ (6 per cent) and Pinterest (6 per cent) were the next-best rated, so Google is undoubtedly feeling the heat.
“Facebook ad click-through rates rose 35 per cent year over year, indicating that targeting efforts are paying off,” said Tamara Gaffney, principal analyst at ADI. “Marketers are using the platform more, and impressions are rebounding.”
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook
Google's Customer Match will now let you target your email lists for remarketing, just like Facebook's Custom Audiences. At the same time, Facebook has opened Instagram advertising to all marketers through its Power Editor. The war between these two advertising behemoths is going to change the way you run your campaigns.
Check out our latest blog post, How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook by Brad Tiller
An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager
If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account.
You’ve probably received so many of these calls that you’ve thought about smashing your phone into a million pieces, flying to Tahiti and forgetting this whole advertising thing ever happened.
It’s Official: Google Says More Searches Now On Mobile Than On Desktop
Company officially confirms what many have been anticipating for years.
Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time this year. Google just confirmed this has now happened.
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