Honeyweb Blog / Google Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Complete Guide to Google’s Mobile Friendly Algorithm
With Google’s mobile search algorithm just around the corner, on April 21st to be exact, it should come as no surprise that this week’s top post revolves around just that.
SEJ contributor Tom Demers has put together a comprehensive explainer of every piece of information that has been gathered leading up to the algorithm launch.
Is your small business ready for what’s being referred to in SEO circles as “mobilegeddon”? Find out by reading through this 3-part guide. In it you will learn what this algorithm is targeting, and how to ensure your business won’t be impacted when in drops in under two weeks.
Optimizing PPC Campaigns Simple copy changes that increased clickthrough rate by 289%
A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel.
But simple copy faux pas direct people away from continuing the conversation with you. How can you identify weaknesses in PPC copy?
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