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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Tricks to Maximize Your Reach on Facebook
The social media landscape is constantly changing - so how do you stay on top of best practices for marketing and advertising on these platforms?
Let’s talk specifically about Facebook.
While Facebook’s roots were originally founded in pure social networking between college friends, it’s grown into one of the biggest platforms for marketing and advertising. And while there are many platforms in which to invest your social media dollars, Facebook is still a leader in the space.
By Amy Oppenheim
socialmediatoday.com
Why Search will be a Focus for Facebook in 2017 (and How it Will Impact Marketers)
In my recent predictions for 2017 post, I noted that search would be a big focus for Facebook in the next 12 months. I’ve been asked about this quite a bit, so in this post, I want to clarify that idea further and provide more context as to why Facebook will be looking to boost search – as well as outline scope of opportunity for The Social Network in this capacity.
For most users, search on Facebook seems like an afterthought, an add-on element that provides little in the overall experience. "Facebook couldn’t really get a lot out of their search capacity, could they?" "Facebook couldn’t, realistically, challenge Google in search. Could they?"
While it may seem minor, there’s far more to search on Facebook than it may seem. And the opportunity is significant.
By Andrew Hutchinson
socialmediatoday.com
17 Tips to Help Create Better Facebook Live Broadcasts
Facebook introduced Facebook Live back in summer 2015, Originally made available only to public figures, the feature was eventually made available to everyone in early 2016. And it's quickly rising in popularity - brands like Tough Mudder, BuzzFeed, and Tastemade in particular have made great use of Facebook's live-streaming option, boosting both their overall audience size and engagement rates.
Ans while many users are still figuring out what works well with their viewers, some clear best practices are starting to take shape.
If you're considering venturing into live broadcasting, or want to see how Facebook's streaming platform compares to other options like Periscope, check out these tips on how to plan and execute your own Facebook Live strategy to maximize your impact.
By Eric Sachs
socialmediatoday.com
Facebook for Business: 12 Do’s and Donts
Facebook has gotten a bad rap of late due to the gradual decrease in engagement for business Pages. And while it's true that The Social Network isn’t always the easiest to get results from, it can deliver great benefits for your brand or business.
Facebook's rolled out many tools in the past few years to help businesses and brands connect with their fans more seamlessly. But as with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of rules for businesses.
In this post I’ll review 12 Facebook for Business Do’s and Don’ts.
By Dhariana Lozano
socialmediatoday.com
Will Facebook Start Taking TV Ad Dollars Too?
In this article from The Week, its economics and business correspondent Jeff Spross, argues Zuckerberg’s Curse (AKA Facebook) is fast moving its business to video and that could mean bad news for TV networks’ ad coffers…
(Please note this article is written from the perspective of the US market)
It should have been a great moment of triumph for Facebook. Instead, the social network’s stock took a precipitous nosedive.
B&T Magazine
Facebook Releases New Report on Brand Loyalty and Millennials
One of the main reasons Millennials are often tagged as being harder to reach because they don’t display the same brand loyalty as generations that have come before them. But is that actually true - are Millennials less aligned to brands? And if so, what factors do they consider in their purchase process?
Facebook recently sought to answer this, surveying 14,700 adults in the US in order to analyze the state of brand loyalty across five specific sectors: Auto Insurance, Airlines, Hotels, Grocery and Restaurants.
Their research showed that 77% of people are considered brand loyal, returning to the same brands over and over again. Of these, 37% make repeat purchases and are loyal to a company – Facebook tagged this group as “Brand Loyalists” - while 40% make repeat purchases but are not necessarily ‘loyal’. Facebook tagged this second category “Repeat Purchasers”.
By Andrew Hutchinson
socialmediatoday.com
5 Ways to Increase Sales Using Facebook This Holiday Season
For obvious reasons, the holiday season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a have strategy and attainable goals behind your campaigns - and at this time of the year, it should be less about awareness, and more about conversions.
Here are five ways to use Facebook to increase conversions this holiday season.
By Katrina Padron
socialmediatoday.com
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