Honeyweb Blog / Facebook Cost
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Tracking Your Facebook Cost Per Engagement Isn’t Enough
One of the more straightforward Facebook ad metrics commonly used is Facebook cost per engagement.
However, just because it’s simple to calculate doesn’t mean it’s necessarily the most effective one for assessing your ad spend.
This article explains the Facebook cost per engagement metric.
By Brad Smith
adespresso.com
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