Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Beginner’s Guide to Email Segmentation & Personalization
In the last 5 years, email has been pronounced dead half a dozen times, if not more. The truth is that email is very much alive and, for most optimizers, it’s far from being on its proverbial deathbed.
How can there be such a divided opinion? Segmentation and personalization are the answer. Optimizers who take advantage of it are seeing real ROI. Optimizers who don’t? Well, they’re likely declaring that “the email blast is dead”. [Tweet It!] And they’re right… it is dead.
The Only Two Goals That Matter For Content Marketers In 2016
The Christmas break is now a distant memory for most of us, and as we begin to get back up to speed it’s worth having a think about where to focus in the year ahead. Richard Parker, managing partner and strategy director at content marketing agency Edge, shares what two things content marketers should focus on in 2016.
I don’t want to call these ‘trends’ they’re more strategic imperatives for content marketers in 2016. And it’s very deliberately not a long list. I’m a firm believer in setting goals that are achievable, not creating long lists that are just fantasy.
The 10 most innovative emails of 2015
It's the New Year, and with the changing of the calendar comes a topic I cover annually -- the 10 most innovative emails of the year. With platforms continuing to get better, and email marketers continuing to get savvier, this might have been the toughest selection process yet!
As a reminder, this isn't a contest anyone entered. Like usual, email marketers had to get into my email inbox, or get noticed and shared with me by other email mavens. The categories reflect my thoughts on which types of emails are most strategic in nature and, when done right, can have the biggest impact on a marketer's business. So, without further ado, I give you 2015's list.
By 2020 Half Of All Business Revenue Will Be Digital & Most Are Unprepared
Think of it as the digital majority moment, the point when most revenues are influenced by digital. In the retail sector it’s already true. Now a new report suggests that by 2020 digital will influence 47% of revenues across a wide range of industries according to the study by Forrester research and Odgers Berndtson.
In turn this is drive the global B2B ecommerce market revenues into the stratosphere with Forrester prediction $1.3 trillion in sales with five years.However the grim conclusion of the study’s authors is that most of today’s companies are unprepared for this change. Despite this, executives are hugely optimistic about how digital will change their business according to Nigel Fenwick, writing on a Forrester blog.
Getting Segmentation Right During The Silly Season
In reviewing retargeting strategies, marketers need to adjust accordingly to the holiday season while delivering the right message to a properly segmented audience, Marin Software APAC managing director Jay Revels tells B&T.
You can ensure digital campaigns maximise on the holiday period by cleverly identifying new and old audiences through their online behaviour.
Email Marketing: 4 data points to help you build the case for a bigger budget in 2016
As we get towards the end of the year, it’s time for B2C marketers to make last-minute tweaks to drive holiday sales and B2B marketers to get those last few, really high-quality leads that will hopefully close in fiscal year 2015.
But don’t overlook another important date that is coming up on the calendar as well January 1, 2016. The day that 2016 budgets kick in for many marketers.
Email Still Top Digital Marketing Channel
With the holiday season upon us, marketers need to know and be able to rely on their strongest channel for engaging customers and prospects. Direct IQ recently reported thatemail is preferred 70 percent of the time by consumers [Opens in a new window] as their choice of communication between them and businesses/brands.
Furthermore, a new infographic fromSpring Engage [Opens in a new window] , an engagement analytics company, highlights the effectiveness of email marketing. It also shares some staggering details about how engaged consumers are with marketing emails. Check out the infographic below to learn more.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Our newsletter is going really well, so thanks for all your help."
Cheryl Hicks
Vital Body Fitness Centre
