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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

6 Dos and Don’ts for Monitoring Your Social Media Channels

A business can get maximum benefit from its social media channels when it approaches them with a clear purpose and strategy and the execution is founded in best practices.

That said, the daily task of dealing with social pages can become time-consuming as a business grows, and with that comes the possibility of making certain mistakes. One might feel like ignoring a comment or not responding to a mention, but that’s not the best approach. Not being able to track brand mentions or missing crucial customer feedback can be detrimental to the performance of a business.

By Michael Georgiou
socialmediatoday.com

6 Dos and Don’ts for Monitoring Your Social Media Channels

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Online Advertising Spend Reaches Record $6.8 Billion In 2016 Financial Year

The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30 2016, a 29.7 per cent increase over the prior financial year. This represents the fastest year-on-year growth in online advertising over the last five years.

The data from the latest IAB/PWC Online Advertising Expenditure Report reveals that double digit growth was achieved by all online advertising segments during the financial year.

By Karen Terranova
bandt.com.au

Online Advertising Spend Reaches Record $6.8 Billion In 2016 Financial Year

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How to Optimize Video for Every Medium

It’s no big secret that video often improves conversion rates.

And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. Not so fast. Every platform is different and therefore no single video is right for every platform. That’s not to say your business shouldn’t be using every platform, but let’s be smart about it.

How to Optimize Video for Every Medium

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Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one….

The cart abandonment campaign.

Why?

Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series and more, we’ve seen this campaign prove itself as the biggest money maker by far, plus it’s conversion rate to sale (due to customers being deep in the buying cycle) is a lot higher than most other campaigns due to buying intent.

By Tom Krawiec
conversionxl.com

Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

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How to Customize Your Facebook News Feed: What Marketers Need to Know

Do you struggle to keep up with your Facebook news feed? Interested in an easier way to quickly see what’s most important to you?

Adjusting your Facebook settings can help you save time, stay on top of trends, and reach more of your audience.

In this article, you’ll discover how Facebook marketers can customize their Facebook news feed to improve productivity.

By Mari Smith
socialmediaexaminer.com

How to Customize Your Facebook News Feed: What Marketers Need to Know

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How an Explainer Video Can Help You with Lead Scoring

When it comes to following up with leads, timing can be everything. Take, for example,a recent Harvard study in which researchers reviewed data from 1.25 million sales leads (received by 29 B2C and 13 B2B companies). Here’s what they found:

  • Potential customers who were contacted within an hour of making a query were nearly seven times as likely to become a qualified lead than those contacted just an hour later.
  • Potential customers who were contacted within an hour of making a query were more than 60 times more likely to become a qualified lead than those contacted 24 hours later.

By Claude Harrington
Infusionsoft

How an Explainer Video Can Help You with Lead Scoring

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3 Ways to Increase Conversions by Increasing Contextual Relevance

When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem.

A landing page that doesn’t display well on mobile is a perfect example. Someone might shout “it’s not responsive” and then resize the page properly for mobile use.

By Raphael Paulin-Daigle
www.conversionxl.com

3 Ways to Increase Conversions by Increasing Contextual Relevance

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