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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

7 PPC Mistakes You’re Probably Making (and How to Fix Them)

In Advanced Google AdWords, Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?”

That’s the ultimate goal, right? To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often. If PPC has been around since 1996, why doesn’t it happen more often? Why haven’t advertisers perfected the process? Because the landscape is constantly changing. What you learned 6 months ago could already be outdated information. There’s always a new mistake to make.

7 PPC Mistakes You’re Probably Making (and How to Fix Them)

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Common Growth Hacking Myths (and How Growth Actually Works)

You’re familiar with the term “growth hacking”, right? You’ve likely read about how Facebook, Uber, Airbnb, Hotmail, Dropbox, etc. growth hacked their way to mega success.

Those case studies resulted in a widespread shift in thinking. Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process.

Is growth hacking useless? Absolutely not. Is the way it’s commonly talked about useless? Undeniably.

Common Growth Hacking Myths (and How Growth Actually Works)

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Fear and Greed: What Drives Human Behavior?

Fear and greed are two of the three great forces in the world, according to Einstein (the third is stupidity).

They’re also two triggers that direct marketers and copywriters have been well aware of for years. That’s because they are powerful emotions that, when used properly, drive people to take action.

The purpose of conversion optimization is to drive action – to influence prospects to click “buy.” So how can we use fear and greed to make more money? Is it possible to do so ethically? Is it even effective anymore?

Fear and Greed: What Drives Human Behavior?

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Why Responsive Design Is Not Mobile Optimization (and What to Do About It)

Back in 2014, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”

I have to disagree. Is mobile conversion optimization a “brave new world”? Yes. Is traditional optimization “dead”? Not by a long shot.

Traditional (i.e. web) optimization and mobile optimization are two separate practices, requiring two separate strategies. One is not replacing the other. Instead, optimizers must learn to master both.

Why Responsive Design Is Not Mobile Optimization (and What to Do About It)

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3 Steps for Adding Video to Your Social Media Marketing

Is video part of your social media marketing mix? Looking for tips to get started with video?

Making the right decisions in three key areas will help you create videos that engage people.

In this article you’ll discover three steps to add video to your social media marketing.

3 Steps for Adding Video to Your Social Media Marketing

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LinkedIn Mobile: What Marketers Need to Know

Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network?

To discover how to use the LinkedIn mobile app for marketing on the go, I interview Viveka von Rosen.

LinkedIn Mobile: What Marketers Need to Know

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How Habits Are Sabotaging Your Conversions (and How to Fix It)

You’re familiar with the phrase, “A creature of habit.” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit.

Think about what dish soap is sitting by your sink or under the counter. When is the last time you put serious thought into what dish soap to buy? What about your toothbrush? Toothpaste?

How Habits Are Sabotaging Your Conversions (and How to Fix It)

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