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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Create a Facebook Messenger Chatbot

Does your business want to do more with Facebook Messenger? Interested in using a chatbot for customer service and marketing?

Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more.

By Sally Hendrick
socialmediaexaminer.com

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How to Create a Facebook Messenger Chatbot

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7 Ways to Use Emojis in Social Media Marketing

If you’re not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language.

But the danger in dismissing emojis out of hand is that your customers (and your competitors) are using them, even if you aren’t.

By Aleh Barysevich
socialmediatoday.com

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7 Ways to Use Emojis in Social Media Marketing

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ABC Lateline: Designer reveals the secrets behind the most addictive apps

Ever wondered why you spend so much time in front of a screen? A compelling study by American author Adam Alter reveals how apps are designed to hook us in and ultimately change human behaviours. Michael Vincent takes a look inside the mind of an app designer.

Australian men unlock their phones 45 almost 46 times a day. Australian women 42 times. 28 per cent of entire phone time for an Australian is spent on Facebook from our data. The second largest is usually an internet browser which is generic.

Australian Broadcasting Corporation
Broadcast: 24/05/2017

Reporter: Michael Vincent

ABC Lateline: Designer reveals the secrets behind the most addictive apps

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Advanced Facebook Page Insights: An Analysis Guide for Marketers

Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights?

The data in Facebook Insights can help you learn what’s working and what’s not on your page. In this article, you’ll discover how to download and analyze your Facebook Page Insights data.

By Jill Holtz
socialmediaexaminer.com

If you agree word-of-mouth is the best form of marketing, then social media marketing has been described as word-of-mouth on steroids and it’s revolutionised how we make purchasing decisions.
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Advanced Facebook Page Insights: An Analysis Guide for Marketers

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Why There’s No Perfect Time to Post on Facebook

There probably isn’t a single best time to share to social media.

There’s a long tradition of studies that have attempted to uncover a ‘best time’ to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer).

By Ash Read
blog.bufferapp.com

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Why There’s No Perfect Time to Post on Facebook

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The Goldfish Conundrum: How to Create Content for Short Attention Spans

The creation of mobile devices has made multitasking close to ubiquitous in the modern world.

Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time.

Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds -- shorter than that of a goldfish.

By Sophia Bernazzani
blog.hubspot.com

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The Goldfish Conundrum: How to Create Content for Short Attention Spans

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4 Smart Ways to Keep Up With Google in 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.

Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?

By Sophia Bernazzani
blog.hubspot.com

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4 Smart Ways to Keep Up With Google in 2017

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