News & Resources

Maximise your online marketing strategy

Contact Us - Let's discuss some ideas

Honeyweb Blog /

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The best ways to create repeat customers

I wouldn't blame you if, at first glance, you tilted your head and did a Scooby-Doo at this headline. Marketing surely can help generate interest and trial. But doesn't the product itself drive repeat purchases? I mean, you didn't see a lot of repeat Yugo owners. However, even great products need marketing help to achieve loyalty and drive repeat purchases.

The best products don't need (much) advertising to sell the first product, let alone create repeat customers. Look at Huy Fong's famous Sriracha hot sauce. Or Costco. Both are cult or near-cult brands that essentially do no advertising. However, that doesn't mean they aren't smart marketers. Is the product you're marketing day-in and day-out a cult brand favorite? It's more likely you're in with the other 99 percent of us, and as a result, marketing and advertising are both vital to the success of the brand(s) you work with. So how do we use marketing and advertising to drive success and loyalty?

The best ways to create repeat customers

Read Full Article

How to Tell Stories With Facebook and Instagram Carousel Ads

Want to make sure your ads stand out on Facebook and Instagram? Have you tried Carousel Ads?

While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative.

In this article, I’ll share how to use storytelling in carousel ads to promote your products and stand out from your competitors.

How to Tell Stories With Facebook and Instagram Carousel Ads

Read Full Article

An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager

If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account.

You’ve probably received so many of these calls that you’ve thought about smashing your phone into a million pieces, flying to Tahiti and forgetting this whole advertising thing ever happened.

An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager

Read Full Article

Half of Your Site Elements Are Useless. Which Half?

Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing.

This isn’t a problem only with websites > I once worked with a company where everyone was convinced that one member of a team was the main value driver for the team’s multimillion dollar project. At the same time, this employee had a coworker that most of the team thought wasn’t bringing much to the table.

Half of Your Site Elements Are Useless. Which Half?

Read Full Article

One Billion People Logged Onto Facebook In One Day

Social media overlord Facebook has passed a milestone today, recording one billion users logging into the navy blue platform in 24 hours.

Chuffed is probably an understatement for how Mark Zuckerberg, Facebook’s founder, is feeling right about now. He took to Facebook himself to share the news.

One Billion People Logged Onto Facebook In One Day

Read Full Article

Instagram Blows Our Collective Minds By Introducing Portrait & Landscape Posts

Instagram has finally ditched the ubiquitous square and will now allows users to post in both landscape and portrait format.

According to Instagram’s press release: “It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.

Instagram Blows Our Collective Minds By Introducing Portrait & Landscape Posts

Read Full Article

Burger King Beats McDonald’s In Social Media Buzz Post McWhopper Plea

Burger King’s collaboration pitch to McDonald’s may have been flat out rejected by its competitor, but it looks like Burger King may have dominated the social media conversation following the stunt.

According to social media tracking firm Spredfast, Burger King has been mentioned in social media conversation 42 per cent more than McDonald’s.

Burger King Beats McDonald’s In Social Media Buzz Post McWhopper Plea

Read Full Article

Contact Us

We are motivated by what we do and would love the opportunity to discuss some ideas with you.

Contact our friendly staff today > 0417 871 661
Or complete the form below to start the conversation.

Testimonials

"Having an email template designed by Honeyweb has been one of the best marketing tools we have implemented into our business. The software is easy to use (an absolute must)! and the response we've gotten from our clients has been great. A lot of positive feedback about the professionalism of our emails. We put off advertising via this medium for so long because we found the whole idea so overwhelming but with Honeyweb it's been easy and really effective"

Susy Giannakis
Beauty at its Best

Steven Hamilton - Honeyweb

Do you want more Sales/Leads & Customers?

We are motivated by what we do and would love the opportunity to discuss some ideas with you.

Contact me direct on 0417 871 661 or click here to start the conversation
Remember, online marketing is targeted, accountable and affordable.