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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Instagram Algorithm: How Marketers Should Alter Their Strategy

Do you use Instagram to showcase your business?

Have you heard about the new algorithm and other changes?

Sue B. Zimmerman joins us to explore the latest Instagram updates.

Instagram Algorithm: How Marketers Should Alter Their Strategy

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Budget 2016: $20,000 Asset Write-Off Extended to Businesses Turning Over up to $10 million

The federal government will extend its $20,000 instant asset write-off scheme to businesses turning over up to $10 million from July 1. 

The scheme is currently only available to businesses turning over up to $2 million annually This threshold increase will allow many more businesses to make claims under the temporary scheme.

One of the key small business policies in the 2015 federal budget, the temporary $20,000 instant asset write-off scheme allows businesses to immediately deduct the full value of every asset purchased to the value of $20,000, instead of claiming the deductions over a number of years. The expiration date of the scheme remains unchanged, with it due to end June 2017.

Source: Smart Company

Now is the perfect time to invest in your business. Contact us about a new website before EOFY and watch your business grow.

Budget 2016: $20,000 Asset Write-Off Extended to Businesses Turning Over up to $10 million

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3 Ways to Use Psychology in Your Social Media Marketing

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing?

Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.

In this article, you’ll discover three ways to use psychology in your social media marketing.

3 Ways to Use Psychology in Your Social Media Marketing

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How to Measure Your LinkedIn Activities

Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts?

LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process.

In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn.

How to Measure Your LinkedIn Activities

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5 Steps to Improve Your Customer Service Using Twitter

Do your customers use Twitter to ask questions and request support? Need a better way to manage your Twitter support?

By following the steps in this article, you’ll deliver a superior customer service experience on Twitter.

In this article, you’ll discover how to create a better Twitter customer service process for your business.

5 Steps to Improve Your Customer Service Using Twitter

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7 Reasons People Unsubscribe from Your Email Marketing

Oh, email. It’s one of the top things we professionals love to complain about, second only to traffic, unreliable Wi-Fi connections, and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.)

But as much as we bellyache about our overstuffed inboxes and ruthlessly delete unreads, we expect our customers to rejoice with each new email marketing communication we send their way. And, somehow, allow ourselves to feel deflated by an ever-climbing unsubscribe rate.

7 Reasons People Unsubscribe from Your Email Marketing

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6 Proven Tactics to Boost Your Lead Generation Strategy

Lead generation tactics change frequently and rapidly. What works today won’t necessarily be so effective tomorrow, thanks to the every-changing technology landscape and marketing trends.

If you feel like you haven’t had your finger on the pulse, here are six simple steps to take your lead generation strategy to the next level.

Increase sign ups by 400 percent by gating your premium content.

6 Proven Tactics to Boost Your Lead Generation Strategy

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