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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Is Your Content Marketing Pants? Not Anymore With These Top 10 Tips

In this opinion piece, Jacqueline Burns, head of the B2B marketing agency Market Expertise, argues a lot of businesses get their content marketing wrong because they basically don’t know what it is in the first place…

A newly appointed CMO recently asked for my opinion about his firm’s content marketing. He was surprised when I questioned whether his new employer understands the meaning of the term.

Is Your Content Marketing Pants? Not Anymore With These Top 10 Tips

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Wake Up Marketers: Facebook Reveals Best Practices For Grabbing Mobile Users

According to Facebook, Australians are spending 43 per cent of the average day on their mobile devices and 50 per cent of all traffic going to publishers is coming from mobile. Sarah Personette, vice president of Facebook’s global business marketing, shared some insights into the mobile user’s mindset and hot tips to stop people’s thumbs on mobile- including B&T’s favourite ‘silent but deadly’.

Personette presented her findings to a packed warehouse of Aussie marketers and creatives during Facebook’s first Sydney Facebook IQ event. The event gave an in-depth view on a new mobile era in brand communications featuring industry experts including Toby Talbot, chief creative officer DDB, and Dr Bryon Sharp, director at the Ehrenberg-Bass Institute for Marketing Science, as well as Facebook Australia and New Zealand’s managing director Stephen Scheeler and Facebook’s head of marketing science Steve Lockwood.

Wake Up Marketers: Facebook Reveals Best Practices For Grabbing Mobile Users

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How to Engage With Other Facebook Pages Using Your Facebook Page

Do you use your Facebook page to like and comment on other Facebook pages? Are the recent changes making it difficult for you to engage on Facebook as your page?

In this article you’ll discover how Facebook page admins and Business Manager users can continue to engage on Facebook as their page.

How to Engage With Other Facebook Pages Using Your Facebook Page

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How to Create Social Media Videos on a Budget

Do you want to add video to your social media content mix? Looking for ways to keep production costs low?

Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings.

In this article you’ll discover how to create and promote social media video on a budget.

How to Create Social Media Videos on a Budget

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Check out the NEW Bartercard Cellars Ecommerce Website Designed & Constructed by Honeyweb

Bartercard is connecting businesses with the world’s highest-quality producers of wine in Australia. 

Australia is the wine capital of the world with many famous wine regions and more than 10,000 cellar doors and retailers pouring household name labels, which is why Bartercard is ideally positioned to offer a wholesale buying service for our members.

Check out the NEW Bartercard Cellars Ecommerce Website Designed & Constructed by Honeyweb

launch website

How To Create Content Marketing That Actually Matters

Content marketing is all well and good, but if you’re just churning out irrelevant clutter, you might as well not be doing it at all, says Jon Stubley, VP ANZ sales, GumGum.[Karen Terranova]

In a post-digital transformation world an increasing number of brands are moving to a content marketing driven approach.

How To Create Content Marketing That Actually Matters

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How to Build an Army of Influencers

There comes a time when every marketer faces the challenge of how to build brand credibility, especially in a marketplace that increasingly uses social media as a way to reach customers.

For many businesses, the answer is to build an army of influencers who'll provide your product the positive word-of-mouth it needs to stand out among competitors. Think that's not necessary? Here's some data to consider...

How to Build an Army of Influencers

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