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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Psychology of Landing Page Design (Podcast)

Understanding how anticipation works in a user’s brain can help you create more psychologically powerful landing pages. Image source.

There’s a reason that so many conversion rate optimization “best practices” stem from the field of psychology.

If you understand human behavior – the desires and motivations of your audience – then you’re better equipped to give people what they want.

In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user’s brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions.

The Psychology of Landing Page Design (Podcast)

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How to Use Facebook Video Cards for Business

Do you use your Facebook Profile for business? Want a quick and easy way to say thank-you?

Facebook video cards make it easy to say thanks to clients, employees and business partners.

In this article you’ll discover four ways to use Facebook video cards to strengthen your professional relationships.

How to Use Facebook Video Cards for Business

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Will Facebook’s New Ad Features Help Social Marketers Increase Conversions?

Facebook has been busy rolling out new features for advertisers. After several iterations of AdWords-esque reporting tools (including a brief run with something actually called Quality Score), they have now announced their new Relevance Score.

Just a few days later they announced Product Ads, a new feature that will allow businesses to showcase multiple products.

Will Facebook’s New Ad Features Help Social Marketers Increase Conversions?

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Google Analytics: How to Know If Your Marketing is Working

Do you use Google Analytics? Want to know how data can help improve your marketing?

To learn how to measure what’s working with Google Analytics, I interview Christopher Penn

Google Analytics: How to Know If Your Marketing is Working

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Facebook Introduces Product Ads

Many businesses sell more than one product. But if your business has lots and lots of products to advertise, all that variety can present some challenges. How do you highlight more of your products? How do you advertise the right products to the right people?

Today we’re introducing product ads, a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.
 

Facebook Introduces Product Ads

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SBS News > Australian Online shopping is Booming

Australian Online shopping is Booming with more than16 billion spent with a click of the button last year.

Note: the story starts at 15:07.

SBS News > Australian Online shopping is Booming

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SBS News > Over 65s enjoy online shopping spree

New data shows that the over 65s are becoming more frequent users of online shopping, with groceries their favourite purchase.

Online shopping is proving a big hit with over 65s, particularly when it comes to buying groceries. While shoppers aged 25 to 54 dominate online shopping, the number of over 65s choosing to splash their cash on websites has been steadily growing for nearly a year.

SBS News > Over 65s enjoy online shopping spree

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