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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Why e-commerce will radically transform in 2018

If you haven't heard of the 1-5-10 revolution, you won't be prepared for what's coming. Discover why e-commerce is about to undergo a dramatic shift.

It's a dramatic shift marketers should be focused on, especially if you work in the digital CPG marketing arena. According to the Grocery Manufacturers Association (GMA) in a collaborative report published late last year, the next three years will bring a huge change in the way consumers purchase packaged goods.

Why e-commerce will radically transform in 2018

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A Step-by-Step Guide to Generating Leads With Your Content Marketing

Is your content getting the attention (and conversions) it deserves? Or is your pipeline a deserted wasteland? Image by Moyan Brenn via Flickr.

As a content marketer, you pour your heart and soul into creating awesome content. You push it out into the world…and then crickets.

Sometimes, the posts you worked on the hardest don’t get much attention. And even posts that get traffic just don’t convert.

Today I’m going to show you how to generate leads with your content.

A Step-by-Step Guide to Generating Leads With Your Content Marketing

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How to Improve Your Email Marketing With Social Media

Want to know how to grow your email list? Are you using social media to support your email list growth?

If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits.

In this article you’ll discover tips for using social media to improve your email marketing.

How to Improve Your Email Marketing With Social Media

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Five f8 2015 Announcements Marketers Should Care About

Facebook's annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year's themes of Stability and Control. 

Much of the conference will focus on introducing developers to new ways to build on top of the Facebook Platform (not to be confused with the Facebook apps you and I log into every day) but a few of today's announcements could impact how brands engage consumers on the social network.

Five f8 2015 Announcements Marketers Should Care About

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Lies Your Designer Told You (or Data vs Design)

Designers versus data more than ever deserves its place in the pantheon of great conflicts.

Android vs. iOS, Social Media Marketing vs. Results, Athens vs. Sparta, the Doctor vs. Daleks, Auburn vs. Alabama, and Fox News vs. reality. We make this out to be some great collision of disciplines when in fact they are not opposites and they can and should work together.

Lies Your Designer Told You (or Data vs Design)

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Digital Spend Will Be More Than 25% In 2016′ Predicts Dentsu Aegis

The massive increase in mobile ad spend and online video on a global basis will mean digital spend will increase to more than 25% in 2016, predicts ad agency network, Dentsu Aegis Network.

It’s the first forecast for worldwide advertising expenditure for the Network and combines its latest forecasts for 2015 and actual figures for 2014. The reports has the Network predicting all markets ring-fencing digital media spending, even when faced with negative economic headwinds.

Digital Spend Will Be More Than 25% In 2016′ Predicts Dentsu Aegis

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Who should handle social media?

There is no perfect system or right way to nimbly and effectively manage social media. Your current results from earned media and engagement should be your guide on whether you have a successful structure in place or not. But no matter how your social is handled, strategy and creativity should live together in harmony.

It's been a decade since Facebook launched, and brands have many options for managing social media. They include keeping the function in-house, leveraging their PR firm, hiring specialized social agencies, or working with a full-service shop that also handles all brand creative work. None of these options are mutually exclusive, as multi-organizational hybrid models are popular as well.

Who should handle social media?

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