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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 ways to win over a traditional marketing executive

Winning the budgetary affections of a traditional marketer requires some finesse -- like a well-choreographed dance. Don't miss these steps that can help you dance your way to consistent wins. 

We all sell for a living, and one of the toughest challenges can be getting a traditional marketer to approve concepts and budgets for innovative digital programs. Some try to slam concepts through, and often fail to get buy-in. Others recognize that winning the budgetary affections of a traditional marketer requires some finesse -- like a well-choreographed dance.

Here are five steps that can help you dance your way to consistent wins.

5 ways to win over a traditional marketing executive

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The Future of Google+, What New Research Reveals

Are you interested in Google+ marketing? Wondering where the platform is headed?

Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.

In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.

The Future of Google+, What New Research Reveals

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Sharing: The Art and Science of Social Sharing

Do you create content for your business?  Want to encourage people to share it?  Explore the art and science of social sharing with Bryan Kramer.

Bryan believes there is both an art and a science to sharing, and it’s cyclical. He uses the metaphor of a wave in a sport stadium.  Inside the stadium, a wave is always started by one person. There’s always one cheerleader who stands up and gets the micro community to go, which gets a bigger area of the stadium to go. Sometimes it takes off and sometimes it doesn’t. Sometimes it goes around once and sometimes it goes around 10 times. These are the things we all try to play with as we look at the art and the science, and the cyclical nature of social media.

Sharing: The Art and Science of Social Sharing

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7 Ways to Use Facebook Native Video to Better Connect With Your Fans

When you publish videos to Facebook, the result is high visibility and a greater likelihood of engagement.

In this article I’ll share seven ways to connect with your audience using Facebook native video.

7 Ways to Use Facebook Native Video to Better Connect With Your Fans

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What Online Retailers Can Learn From Nick Kyrgios! Yes, Really!

If you play in the online space then tennis knob Nick Kyrgios should be your guider and guru argues this digital pro.

In this opinion piece, the creative director of GMG Digital, John Isaac (pictured below), argues that rather than diss Aussie tennis brat Nick Kyrgios, online retailers and marketers could actually learn a thing or two from him… 

What Online Retailers Can Learn From Nick Kyrgios! Yes, Really!

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The best social media campaigns of 2015 (so far)

2015 has already proven to be a good year for brands on social media. Not only are brands really getting the power of social media, they're also beginning to leverage trends in the market. They're embracing humor and creating higher and higher quality content.

In this article, I will present a few of my favorite social campaigns of 2015 (so far).

What would you add to the ongoing 2015 list?

The best social media campaigns of 2015 (so far)

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Small Businesses Struggle to Prove Facebook ROI: New Research

Are you using Facebook to acquire customers for your small business? Do you struggle to measure the return on your social media marketing investment?

Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing.

In this article you’ll discover findings from recent studies focused on Facebook marketing.

Small Businesses Struggle to Prove Facebook ROI: New Research

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