Why Online?In today's current economic environment, marketers are being challenged to do more for less. That's why marketers are increasingly using online efforts to stretch their dollars.The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping. At Google, they call this online decision-making moment the Zero Moment of Truth - or simply ZMOT. "When consumers hear about a product today, their first reaction is ‘Let me search online for it. And so they go on a journey of discovery: about a product, a service, an issue, an opportunity. Today you are not behind your competition. You are not behind the technology. You are behind your consumer." Rishad Tobaccowala - Chief Strategy & Innovation Officer -VivaKi Google: Winning the Zero Moment of Truth Video! Everything Is Going DigitalDirect mail will someday be phased out. Might not happen right now but up and coming generations don't care for physical paper and that is just a reality. Businesses across the globe are pulling all their resources back and phasing in a full digital campaign with greater force than ever before. The digital era is not just an era but a complete lifestyle overhaul. we call this change Digitisation. Watch this fantastic video about Digitisation!
Inbound Marketing v Outbound (Traditional) Marketing.Inbound marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and its products. Inbound marketing is becoming widely accepted because it complements the way buyers make purchasing decisions today - they are using the Internet to learn about the products and services that best meet their needs. Inbound marketers offer their audiences useful information and tools to attract these people to their site, while also interacting and developing relationships with individuals on the web. Inbound marketing tools include blogging, content publishing, search engine optimization and social media. Inbound marketing contrasts with traditional outbound marketing, in which businesses push their messages at consumers. With techniques that include direct mail, telemarketing and trade shows, outbound marketing has become less effective over time as buyers have behaviorally and technologically (e.g., TIVO, spam filters, ‗do-not-call‘ lists) tuned these interruptive campaigns out. The State of Marketing Costs & Budgets.Inbound Consistently Delivers a Cost per Lead Dramatically Lower Than Outbound. Survey participants were asked to report the distribution of their spending and their average cost per lead. Respondents who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more of their budgets on outbound marketing channels:
Who uses the internet in Australia?The CCi Digital Futures Report found that the overwhelming majority of Australians are internet users. Internet use to research products and servicesThe vast majority of users (82.9%) research products on the internet. A majority of our sample had used the internet to research goods before buying them from a local store (65.1%). Inernet use home/officeFor the majority of people home access accounts for most of their internet use followed by work. Internet Demographics by Age • 18-24 95% • 25-34 91% • 35-49 84% • 50-64 66% • 64+ 30% Internet Demographics by Income • <$20,000 42% • $20,000-$49,999 61% • $50,000-$69,999 81% The internet's effect on media consumption?On average, internet users spend around a third less time watching television and listening to radio. They also spend less time reading newspapers. Online Marketing - The moveTop marketers worldwide are seeing a major shift away from traditional forms of marketing to digital, particularly online. Online Marketing - It works!Online advertising is typically much cheaper than traditional advertising, and it comes with the added benefit that it's easy to track and analyze. Email newsletters. Business owners in our survey rated this as their most effective marketing tool. It's generally easier and less expensive to win more sales from your existing clients than to go out and find new ones. Search engine optimisation (SEO). For any business with an online presence, SEO should be a very high priority. Honeyweb Adelaide, Email Marketing Solutions, Website Performance Testing (Google Analytics), Website Design and Construction (Google Optimised), Search Engine Optimisation (SEO), eCommerce Solutions (Shopping Carts), Search Engine Marketing (Google, Yahoo, Bing), Social Media Marketing (Facebook, Twitter, My Space, Linkedin, YouTube), Online Advertising Strategies (Display Advertising).
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