Website Design & Construction

Corporate websites currently rank as the No. 1 source of new leads for businesses, according to Demandbase's 2011 B2B website demand-generation study, and the percentage of leads coming from the corporate website is expected to skyrocket in the next three years. In fact, B2B research and analyst firm SiriusDecisions predicts that 71 percent of leads will come from the corporate website by 2015.

At the beginning of Active Network's testing cycle, the tests were conducted on the RegOnline homepage. The problem was that tested treatments were not producing positive results - and the homepage accounts for about 90% of RegOnline's revenue.

On more than one occasion I have come across a marketing blog post claiming that businesses should just do away with their company sites and turn their social networking profiles into final destination of all their website marketing efforts. For the record, I 100% disagree with this (and it's not just because I am an SEO professional). While social media may be at the core of how we connect, communicate and grow online, a social profile cannot replace the value of a well optimized website. Your website has to remain the central hub of your website marketing.

One-sided conversations are seldom interesting. Why? Because nobody wants to listen to some guy ramble on about his high school football days or his new sports car. They want to have a conversation.

Search engines like Google change not only their algorithms, but also the way they display information and advertisements on results pages. As search evolves, how does consumer clicking behavior change over time?

Your marketing plan and its investment must be focused on realistic goals and mechanisms for achieving them. Your Website belongs at the center of your marketing strategy to connect with customers, an activity that’s the core of every marketing effort. It’s generally the first place where customers and prospects go for information on your company.

There's a lot of bunk information out there about copywriting. The barrier to entry for being an "expert copywriter" is pretty low and some of those crossing that barrier are simply wrong in the advice they give. With the help of our research, we compiled a list of 7 common copywriting mistakes marketers make.

If it’s not 100 percent clear and intuitive what customers have to do on your site, chances are they will abandon it during the most crucial stages in the conversion funnel.

Regardless of how much traffic it gets, if your website isn’t capable of converting visitors into customers, you could spend thousands on advertising and still never see a sale.

OK, maybe not your agency's website. I'm sure your website is just great. But a lot of agency websites are really bad. In fact, they're disgraceful when you consider that those same agencies are selling their digital expertise to clients. After all, how can an agency honestly tell a client that it knows digital like the back of its hand when its own website wouldn't have even been considered sharp in the Web 1.0 days?